Effective Digital Marketing

10 Commandments for Effective Digital Marketing

December 1, 2014 Digital Marketing 4

Best practices for effective digital marketing are prevalent. They come from individuals and companies alike who have tested these theories and achieved results themselves. I researched extensively about these best practices myself and achieved outstanding results as well. Probably the only thing that separates this list from others is I made it easier for you to understand and implement as well. will be starting this out as a list initially, but will be creating content for each of the 10 commandments in more detail.

I have compiled these best practices and elevated their position from a best practice into a commandment, where non-compliance is committing a sin in this internet age. Using the same Biblical reference, if you do not follow them, you are doomed to fail in your digital efforts.

10 Commandments for Effective Digital Marketing

  1. Thou shalt be helpfulProvide resources to your audience for free. Answer their questions. Solve their problems without charging them or asking for anything in return. That is how you build credibility and trust. Give. Give. Give.
  2. Thou shalt be humanGreetings! *Fail* Communicate as if you would communicate face-to-face. Send email and social media updates as a person. Use “I” and “we” and “us”. Don’t hide behind the no-reply@company.com email.
  3. Thou shalt stop sellingThe world has changed a lot because of the internet. The sooner you realize this the better you can focus on being helpful. People buy when they want to buy, not when you want them to buy. Focus on creating value.
  4. Thou shalt stop guessingThe internet enables companies to stop guessing at how people behave because they can gather all these data and analytics at no additional cost. The problem lies in knowing where to get it and how to analyze it.
  5. Thou shalt learn codeThe internet is still made by humans. There are basic rules to be followed. Learn the basic HTML codes and their importance so your efforts make an impact.
  6. Honor Google and search enginesIn the internet age, if you are not seen on the first page of search engine results, you do not exist. Know how these SERPs work and honor the best practices and trends.
  7. Thou shalt stop wasting resourcesAnalytics and data abound everywhere. After installing proper metrics, if you find an activity (or social media platform or campaign) is not working, get rid of it quickly!
  8. Remember that content is kingThe internet is a place to find resource and information, whether it’s about your product or not. If you don’t produce content for your audience, they won’t find you.
  9. But don’t forget design matters too. Before a viewer gets to actually read your content, they already judged your website. In that split-second, they already made decisions about you and your brand. If it is not pleasing, they won’t even bother.
  10. Never stop reading and learning. The internet is still at its growth stage. A lot of things will change. Best practices today will be challenged. Subscribe to RSS feeds. Always read about the latest developments.

What do you think? Do you have your own 10 commandments? Let me know in the comments.

 

4 Responses

  1. […] should exhibit is helpfulness. As simple as it may sound, it is the most important among the 10 commandments. If you cannot have that frame of mind and you always think about yourself, you will never achieve […]

  2. […] should exhibit is helpfulness. As simple as it may sound, it is the most important among the 10 commandments. If you cannot have that frame of mind and you always think about yourself, you will never […]

  3. […] can now stop guessing whether their campaign was successful or not. This is commandment 4 in my effective digital marketing […]

  4. […] the beginning of this website, I made an experiment that if I just followed my 10 commandments, I will replicate (or can replicate) whatever success I did in the past.  To a certain extent, […]

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