Author: Ariel Lim

60 Days of Unemployment

Millenials crave for a work-life balance. I never believed there’s one. 5 days at work vs 2 days of rest? 8 hours of work, 1 hour break at work, 2 hours prep, and 3 hours commute vs 2 hours of me-time and 8 hours of sleep? There’s no such thing. One thing I do know…
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June 14, 2016 0
Technology is Changing the Way We Do Business

Achieving Business Nirvana: Accept That Technology is Changing Every Business Sector – Fast!

Technology is moving very fast. It has permeated every aspect of our lives. 10 years ago, there aren’t as much smartphones available. The iPhone wasn’t invented yet. Now, the buzz is all about the Apple Watch and the rumored iPhone 7. But now, it seems that every month there are new breakthroughs. Last year, SanDisk announced…
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February 10, 2016 1

Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. This can only happen when you continuously add more value — which is rewarded by the customer with a purchase. A concrete sign of success in this happens…
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January 23, 2016 1

Google Analytics Basics: How to Set it up Properly

Google Analytics is the most well-known analytics program for digital marketing. The best part? It is absolutely FREE! Digital marketing without using analytics is like driving a car in the night without any lights and your dashboard is not working. You do not know where you are going. You do not know how fast you…
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November 25, 2015 2

Commandment 6: Honor Google and Other SERPs

People use the internet to search for answers to problems they have, no matter how mundane they are. This includes asking what is the weather tomorrow in Tagaytay; or how much is 1 USD to Philippine peso; or what are the top 10 restaurants in Maginhawa? If you are following my recommendations (along with other…
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November 18, 2015 1
Difference Between Sales and Marketing

What Is the Difference Between Sales and Marketing

Businesses have different definitions for sales and marketing. Read one book, go to a certain school, or listen to a guru — you will get different answers each time. Regardless of where you look, by looking at sales’ and marketing’s primary output helps in simplifying the two business functions. Primary Difference Between Sales and Marketing…
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November 11, 2015 0