Author: Ariel Lim

consistency is key

The Biggest Factor That Contributes to Website Success

It has been months since I last posted here. Life happened. No excuses. I placed more priority to whatever was happening around me that I neglected to allocate time writing helpful content. Consistency This is the biggest factor that contributes to your website’s success. At the beginning of this website, I made an experiment that…
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November 3, 2015 0

Commandment 5: Learn Code

Everything in technology is built using some sort of programming language or code. You also know that computers can only read binaries — 1’s and 0’s. If you want to talk to a machine, you have to speak its language. You don’t have to master programming languages, but you do have to learn code. The…
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June 7, 2015 0

Commandment 4: Stop Guessing

The internet allowed marketers to, finally, quantitatively measure their activities. Marketers can now stop guessing whether their campaign was successful or not. This is commandment 4 in my effective digital marketing series. Before, the closest way to measure if what they were doing was effective or not was only through correlation. Take, for example, a…
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February 23, 2015 4

Commandment 3: Stop Selling

Sales and marketing activities are the only ways for companies to generate revenues. The people in sales and marketing are the link between the company and its customers. History tells us that the only way this happens is through direct interaction. Here’s a good example to understand this: The company creates an ad and sends it to their…
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February 16, 2015 1
quote-george-patton

Achieving Business Nirvana: Ask the Question “What’s Different Now?”

Questioning assumptions is one of the indicators of a critical mind. A lot of managers I know never do. They simply accept what is happening and blame other people and circumstances why things are the way they are. Sadly, it is this kind of thinking – of not questioning assumptions – that leads to the…
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February 13, 2015 1

Commandment 2: Be Human

The internet has transformed the way we live. It has also affected the way we conduct business. Technology enabled us to connect with each other even if we are not physically located together. As a result, this reliance on technology and the efficiencies it bring slowly changed the way businesses talk to customers. Businesses lost…
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February 9, 2015 1