Author: Ariel Lim

Commandment 1: Be Helpful

The mindset every effective digital marketer should exhibit is helpfulness. As simple as it may sound, it is the least followed among the 10 commandments. If you cannot have that frame of mind and you always think about yourself, you will never achieve success. Too dramatic? Not really. Below are some reasons why being helpful deserves…
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December 9, 2014 2

10 Commandments for Effective Digital Marketing

Best practices for effective digital marketing are prevalent. They come from individuals and companies alike who have tested these theories and achieved results themselves. I researched extensively about these best practices myself and achieved outstanding results as well. Probably the only thing that separates this list from others is I made it easier for you…
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December 1, 2014 4
Sir, may piso kayo?

Asking for Smaller Bills Is Poor Customer Service

Don’t you just hate it when cashiers from fastfood restaurants and retailers with point-of-sale (POS) systems ask you for smaller bills or coins when paying? I do. It sucks. It ruins the whole experience.


November 5, 2014 0
google-you-are-not-good-at-communication

How to Reach Business Nirvana by Google’s Eric Schmidt

I have just got to share this wonderful SlideShare by Eric Schmidt of Google. The CEO of Google shared his learnings in his decade-long stay at Google. In this 54-slide deck, Eric shared his learnings in a very easy-to-understand way, yet packs a whole lot of hidden messages, which I hope I did justice in…
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October 29, 2014 1
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Credentials Are Not The Best Predictor of High Performance

Managers often hire a person on their team on the basis of a person’s credentials. While it may be one of the most common indicators, it is not the best indicator of a person’s likelihood to achieve high performance. And I do not have to argue that achieving high performance is your goal as a manager,…
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October 24, 2014 0

One Behavior You Do That Makes You a Boss and Not a Manager

Sitting in front of the computer the whole day and typing crazily as if you are the busiest person in the world may seem normal for most managers. However, let me be the first to tell you that that behavior is not effective. This post is not about arguing about a manager and a leader…
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October 22, 2014 0