Author: Ariel Lim

What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other…
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December 13, 2017 0

5 Examples of Ineffective Email Marketing

Email marketing is simple, but hard to execute properly. Most of the time, marketers blindly do what they are used to without realizing that there are more effective ways to use email marketing. Stop for a moment and think about the last email you sent from your email marketing software. I’m 99.99% sure that you…
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December 6, 2017 0

What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as…
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November 29, 2017 0
4 Common Email Marketing Malpractices

4 Common Email Marketing Malpractices

Email marketing is one of the most frequently used marketing tactic by organizations. Unfortunately, it is also abused by a lot of marketers. In this article, I’ll share 4 email marketing malpractices (or frowned-upon tactics) that marketers often use. It’s important to note that these are different from ineffective use of email marketing — which…
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November 22, 2017 0

What Is a Lead in Digital Marketing

A lead in digital marketing is a person whose contact information is known to your organization. In most cases, that contact information is an email address. But, with the rise of messenger apps, mobile numbers are becoming another must-have contact info. 3 Criteria That Defines a Lead In digital marketing, even if you have a…
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November 15, 2017 0
10 Email Marketing Statistics to Convince You to Grow Your Email List

2017 Email Marketing Statistics You Should Know

Email marketing needs to be your number one priority as a marketer. Why? Because out of all the possible activities you do to engage your audience — like posting on social and advertising — it’s the only one that you own. Facebook, Twitter, Instagram, YouTube, and all other social media (which includes advertising in them)…
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November 8, 2017 1