All Posts by Ariel Lim

You Are Not Entitled to Anything

One of the mistakes people have early in their career is having a false sense of entitlement. This is more prevalent to those starting out their careers, but is also observed even among those well advanced in their career. Let me make one thing clear: You are not entitled to anything.

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5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.

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