Author: Ariel Lim

What I Learned After Seeing 21 Email Marketing Accounts Across 8 Industries in 7 Countries

At the time of this writing, I’ve managed the email marketing accounts of 21 different companies across 8 industries in 7 different countries. It’s no secret that email marketing is one of the most frequently used marketing tactic. It has a long, proven record of success. However, it’s also what companies use ineffectively. If you’re…
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October 11, 2017 0

You Don’t Need Productivity Tools, You Need a Productivity System

Productivity tools are prevalent nowadays. Just a quick search in Google for the word “productivity tools” and you’ll get 17 million results. I’m pretty sure some brand names are already running around your head. But I’m not here to talk about productivity tools. The primary reason is that they are not the answer to your…
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September 4, 2017 0

Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. This is not an effective approach to digital marketing. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different…
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August 29, 2017 0

The Importance of Documentation

Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a task that you would enjoy doing. The main importance of documenting everything that happens in the business — whether that is opening the office, closing…
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July 30, 2017 0

What HR Gets Wrong

Someone posted this in an HR group earlier this week and I just shook my head.  HR is not confined only to enforcing company policies; it must also act as protector of employees, especially the R/F, from abusive managers, Supervisors and heads. To do this, (I am a firm believer) HR must be a high…
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April 19, 2017 0

Businesses Grow by Focusing on Their Strengths

Make strength productive, one of the habits Peter Drucker said effective executives do is one of the things a lot of managers and business owners understand but fail to live out. And you can’t really blame yourselves for that. That poor performer or that failed product launch really sticks out like a sore thumb. It…
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April 3, 2017 0