Google Analytics 101: How to Create Goals for Your Website

How to Create Goals for Your Website Using Google Analytics

If you don’t know how to create goals for your website, you are not being effective. Creating goals in Google Analytics is one of the basics every marketer should know and implement. Google Analytics is a free tool that allows you to track visits and behaviors people do on your website. If you haven’t installed…
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February 1, 2018 0

What Is a Call-to-Action

A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend…
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January 28, 2018 0

12 Different Types of Marketing Email You Should Be Sending

Most organizations think that email marketing is all about sending the newsletter. In fact, there are 12 different types of marketing email you should be sending. By the way, what you call a newsletter is actually one of the most ineffective marketing tactics marketers use today. In this post, I’ll be sharing 12 different types…
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January 25, 2018 0

What Is a Marketing Offer

A marketing offer is any content of significant value that people are willing to exchange their contact information for. Other marketers call this a lead magnet or trip wires. The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books. A marketing offer that is…
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January 21, 2018 0

3 Common Problems in Digital Marketing

Every industry has its own problems and constraints. In this post, I’ll be tackling the most common problems in digital marketing. While these two terms have different meanings, a lot of marketers use the two interchangeably. They are either confused about their meanings or don’t know which is a problem and which is a constraint. So,…
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January 18, 2018 0

What Is a Thank You Page

A Thank You Page is a page on your website that your visitor can access a certain marketing offer and/or tell them what to expect next. In most cases, this is also the part where conversion tracking is placed. Here’s an image that you’re probably familiar with. Let me explain the 5 parts briefly: Generic…
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January 14, 2018 0