All Posts by Ariel Lim

What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. […]

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What Is an Email List

An email list is a database containing information about your prospects and customers like name, email addresses, and phone numbers. Originally, an email list is simply that — a list of email addresses you send mass email to. But now, they have evolved into a complete database that contains all interactions with your organization — […]

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What Is Internal Linking

Internal linking is the process of adding links from your content (like blog posts and pages) to other content on your website or domain. On the contrary, external linking is adding links to contents OUTSIDE of your domain. For example, whenever I mention digital marketing on its own, I link to this page ???? Effective […]

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Create Video Content in Less Than 30 Minutes

Early last month, I started #1MinuteMarketingVideos. It’s a daily video about digital marketing where I share everything I know about different topics. The main theme is helping other people be a better marketer in 60 seconds a day. Each video, I talk about a single topic — it could be broad or very specific — and […]

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