Author: Ariel Lim

What Does It Mean to Be Good at Your Job

If you’re a young and goal-oriented person trying to climb your way up the corporate ladder, this is a question I’m pretty sure crossed your mind. What does it mean to be good at your job? To some, this might even be a question you’re asking yourself right now. Despite being confident in your skills…
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July 8, 2016 0

Common Knowledge Isn’t Really That Common

What we deem of as common knowledge isn’t really that common. Despite the wealth of information available to us (via the internet), we rarely use them to our advantage. Our behavior is almost always different from the concepts and theories in our heads. These two stories will show you that what is common to us is…
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June 22, 2016 0

60 Days of Unemployment

Millenials crave for a work-life balance. I never believed there’s one. 5 days at work vs 2 days of rest? 8 hours of work, 1 hour break at work, 2 hours prep, and 3 hours commute vs 2 hours of me-time and 8 hours of sleep? There’s no such thing. One thing I do know…
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June 14, 2016 0
Technology is Changing the Way We Do Business

Achieving Business Nirvana: Accept That Technology is Changing Every Business Sector – Fast!

Technology is moving very fast. It has permeated every aspect of our lives. 10 years ago, there aren’t as much smartphones available. The iPhone wasn’t invented yet. Now, the buzz is all about the Apple Watch and the rumored iPhone 7. But now, it seems that every month there are new breakthroughs. Last year, SanDisk announced…
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February 10, 2016 0

Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is…
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January 23, 2016 0

Google Analytics Basics: How to Set it up Properly

Google Analytics is the most well-known analytics program for digital marketing. The best part? It is absolutely FREE! Digital marketing without using analytics is like driving a car in the night without any lights and your dashboard is not working. You do not know where you are going. You do not know how fast you…
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November 25, 2015 0