Author: Ariel Lim

Biggest Reason Your Email List Isn’t Growing (and You’re Probably Not Aware of It)

There are a lot of reasons why your email list isn’t growing. But from observing over 20 email marketing accounts, the biggest reason your email list isn’t growing is inconsistency with your message and your offer. Here are a few examples where a lot of marketers fail at this: They offer a newsletter subscription but…
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January 10, 2018 0

What Is a Landing Page

A landing page is a page on your website that allows you to offer something of value in exchange for the visitor’s information through a form. It is designed for the sole purpose of conversion (e.g. visitor to lead). It is the page that “gates” the marketing offer. What that means is the person needs…
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January 7, 2018 0

Biggest Marketing Prediction for 2018

The biggest marketing prediction for 2018 is marketing automation. It’s going to be the next big thing. If you’re not using it, you’ll get left behind. Marketing automation has been around for a while. There are a lot of software and tools you can use to automate your marketing activities. But adaption by marketers especially…
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January 4, 2018 0

What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other…
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December 13, 2017 0

5 Examples of Ineffective Email Marketing

Email marketing is simple, but hard to execute properly. Most of the time, marketers blindly do what they are used to without realizing that there are more effective ways to use email marketing. Stop for a moment and think about the last email you sent from your email marketing software. I’m 99.99% sure that you…
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December 6, 2017 0

What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as…
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November 29, 2017 0