All Posts by Ariel Lim

What Is a Marketing Offer

A marketing offer is any content of significant value that people are willing to exchange their contact information for. Other marketers call this a lead magnet or trip wires. The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books. A marketing offer that is […]

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3 Common Problems in Digital Marketing

Every industry has its own problems and constraints. In this post, I’ll be tackling the most common problems in digital marketing. While these two terms have different meanings, a lot of marketers use the two interchangeably. They are either confused about their meanings or don’t know which is a problem and which is a constraint. So, […]

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What Is a Thank You Page

A Thank You Page is a page on your website that your visitor can access a certain marketing offer and/or tell them what to expect next. In most cases, this is also the part where conversion tracking is placed. Here’s an image that you’re probably familiar with. Let me explain the 5 parts briefly: Generic […]

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Biggest Reason Your Email List Isn’t Growing (and You’re Probably Not Aware of It)

There are a lot of reasons why your email list isn’t growing. But from observing over 20 email marketing accounts, the biggest reason your email list isn’t growing is inconsistency with your message and your offer. Here are a few examples where a lot of marketers fail at this: They offer a newsletter subscription but […]

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What Is a Landing Page

A landing page is a page on your website that allows you to offer something of value in exchange for the visitor’s information through a form. It is designed for the sole purpose of conversion (e.g. visitor to lead). It is the page that “gates” the marketing offer. What that means is the person needs […]

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Biggest Marketing Prediction for 2018

The biggest marketing prediction for 2018 is marketing automation. It’s going to be the next big thing. If you’re not using it, you’ll get left behind. Marketing automation has been around for a while. There are a lot of software and tools you can use to automate your marketing activities. But adaption by marketers especially […]

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