Author: Ariel Lim

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Quick Check: How to Know if Your Digital Marketing is Effective

Determine whether your digital marketing efforts are effective with this one simple question — does my website (blog and other online assets) have an answer to my customers’ frequently asked questions (FAQs)?


September 15, 2014 0
false-sense-of-entitlement

You Are Not Entitled to Anything

One of the mistakes people have early in their career is having a false sense of entitlement. This is more prevalent to those starting out their careers, but is also observed even among those well advanced in their career. Let me make one thing clear: You are not entitled to anything.


September 12, 2014 0
metrics-what-you-cannot-measure-you-cannot-manage

5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.


September 8, 2014 0
keep-your-sercrets-secret

The Secrets to a Great Career

Results and relationships — these two are the cornerstones of a great career. I learned this from Manager Tools. There are a lot of intricacies that go behind that claim, but essentially one cannot exist without the other. Having great results can only take you so far. No matter how great you are, when you…
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September 5, 2014 0
megaphone-marketing-reach

What is Marketing Reach

Marketing reach is a term used in digital marketing to describe how many people can see/hear any single type of “communication” your organization does. For example, you have digital assets in the form of a website, a blog, a Facebook page, and a Twitter handle. You just started your blog so you don’t have any…
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September 4, 2014 0
digital-marketing-platforms

3 Reasons Why Your Digital Marketing Efforts Suck

Digital marketing is young. If you plot this against a Product Lifecycle Stage, it will be in its early growth stage. Now, what does that mean for you as a marketer of today? Since digital marketing is in its early growth stages, no one has that extensive research and data to say that certain set…
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September 4, 2014 0