Sir, may piso kayo?

Asking for Smaller Bills Is Poor Customer Service

Don’t you just hate it when cashiers from fastfood restaurants and retailers with point-of-sale (POS) systems ask you for smaller bills or coins when paying? I do. It sucks. It ruins the whole experience.


November 5, 2014 0
google-you-are-not-good-at-communication

How to Reach Business Nirvana by Google’s Eric Schmidt

I have just got to share this wonderful SlideShare by Eric Schmidt of Google. The CEO of Google shared his learnings in his decade-long stay at Google. In this 54-slide deck, Eric shared his learnings in a very easy-to-understand way, yet packs a whole lot of hidden messages, which I hope I did justice in…
Read more


October 29, 2014 1
resume

Credentials Are Not The Best Predictor of High Performance

Managers often hire a person on their team on the basis of a person’s credentials. While it may be one of the most common indicators, it is not the best indicator of a person’s likelihood to achieve high performance. And I do not have to argue that achieving high performance is your goal as a manager,…
Read more


October 24, 2014 0

One Behavior You Do That Makes You a Boss and Not a Manager

Sitting in front of the computer the whole day and typing crazily as if you are the busiest person in the world may seem normal for most managers. However, let me be the first to tell you that that behavior is not effective. This post is not about arguing about a manager and a leader…
Read more


October 22, 2014 0
calculator-and-profits

Digital Marketing Affects the Bottomline

Marketing has evolved a lot in the last decade. The popular classification such as above-the-line marketing (ATL) and below-the-line marketing (BTL) are both no longer effective. The answer is obvious. They both intrude whatever the customer is doing; thus, being dubbed as intrusion marketing. Effective digital marketing is all about permission. It is differentiated from…
Read more


October 6, 2014 0
sell-the-steak-not-the-sizzle

Seeking Your Signature

This is a guest post written by Rico Cruz, former operations manager of buqo turned freelance photographer. You can learn more about how he uses photography to reflect his passion and curiosity about people and events on his website. At this point, I think marketers are more aware of the nature of Digital Marketing. It…
Read more


September 29, 2014 0