Category Archives for Digital Marketing

Create Video Content in Less Than 30 Minutes

Early last month, I started #1MinuteMarketingVideos. It’s a daily video about digital marketing where I share everything I know about different topics. The main theme is helping other people be a better marketer in 60 seconds a day. Each video, I talk about a single topic — it could be broad or very specific — and […]

Continue reading

What Is Content

Content in digital marketing is any information that is seen, heard, or a combination of the two. Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard. Content is king in today’s […]

Continue reading

What Is a Call-to-Action

A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend […]

Continue reading

What Is a Marketing Offer

A marketing offer is any content of significant value that people are willing to exchange their contact information for. Other marketers call this a lead magnet or trip wires. The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books. A marketing offer that is […]

Continue reading

3 Common Problems in Digital Marketing

Every industry has its own problems and constraints. In this post, I’ll be tackling the most common problems in digital marketing. While these two terms have different meanings, a lot of marketers use the two interchangeably. They are either confused about their meanings or don’t know which is a problem and which is a constraint. So, […]

Continue reading