Category Archives for Digital Marketing

What Is Segmentation

Segmentation is a process of dividing your email list into smaller groups based on certain criteria. Think of it as grouping people based on similarities or differences. Have you ever received an email (or perhaps an SMS) that doesn’t feel quite right? Here are some indications of those: It starts of with “Dear Mr./Ms….” or […]

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What Is the Marketing and Sales Funnel

The marketing and sales funnel is a framework that has been around for a very long time. Almost every organization in the world uses it in one way or another. In digital marketing, the marketing and sales funnel, or simply “the funnel” looks like this image. It is a way of looking at certain metrics, […]

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What Is Remarketing

Remarketing is a marketing tactic that targets people who have previously engaged with your organization. The most popular medium of remarketing is through ads. But it can also be done through email and messaging/chat bots. How Remarketing Works Have you ever browsed websites like Lazada or Galleon or MNLGrowkits then went back to Facebook only […]

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What Is Organic Traffic

Organic traffic is a source of traffic that comes from search engines like Google and Bing. It is one of the default sources of traffic your website gets. If you’re not familiar, below is a list of the default channel groupings as recorded by Google Analytics: Organic Direct Referral Social Paid Email Others Where does […]

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What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. […]

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