Category Archives for Digital Marketing

What Is a Thank You Page

A Thank You Page is a page on your website that your visitor can access a certain marketing offer and/or tell them what to expect next. In most cases, this is also the part where conversion tracking is placed. Here’s an image that you’re probably familiar with. Let me explain the 5 parts briefly: Generic […]

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What Is a Landing Page

A landing page is a page on your website that allows you to offer something of value in exchange for the visitor’s information through a form. It is designed for the sole purpose of conversion (e.g. visitor to lead). It is the page that “gates” the marketing offer. What that means is the person needs […]

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Biggest Marketing Prediction for 2018

The biggest marketing prediction for 2018 is marketing automation. It’s going to be the next big thing. If you’re not using it, you’ll get left behind. Marketing automation has been around for a while. There are a lot of software and tools you can use to automate your marketing activities. But adaption by marketers especially […]

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What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other […]

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What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as […]

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