Category Archives for Digital Marketing

What Is an Email List

An email list is a database containing information about your prospects and customers like name, email addresses, and phone numbers. Originally, an email list is simply that — a list of email addresses you send mass email to. But now, they have evolved into a complete database that contains all interactions with your organization — […]

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What Is Internal Linking

Internal linking is the process of adding links from your content (like blog posts and pages) to other content on your website or domain. On the contrary, external linking is adding links to contents OUTSIDE of your domain. For example, whenever I mention digital marketing on its own, I link to this page ???? Effective […]

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Create Video Content in Less Than 30 Minutes

Early last month, I started #1MinuteMarketingVideos. It’s a daily video about digital marketing where I share everything I know about different topics. The main theme is helping other people be a better marketer in 60 seconds a day. Each video, I talk about a single topic — it could be broad or very specific — and […]

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What Is Content

Content in digital marketing is any information that is seen, heard, or a combination of the two. Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard. Content is king in today’s […]

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What Is a Call-to-Action in Digital Marketing

A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend […]

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