Category: Digital Marketing

help-me

Quick Check: How to Know if Your Digital Marketing is Effective

Determine whether your digital marketing efforts are effective with this one simple question — does my website (blog and other online assets) have an answer to my customers’ frequently asked questions (FAQs)?


September 15, 2014 0
metrics-what-you-cannot-measure-you-cannot-manage

5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.


September 8, 2014 0
megaphone-marketing-reach

What is Marketing Reach

Marketing reach is a term used in digital marketing to describe how many people can see/hear any single type of “communication” your organization does. For example, you have digital assets in the form of a website, a blog, a Facebook page, and a Twitter handle. You just started your blog so you don’t have any…
Read more


September 4, 2014 0
digital-marketing-platforms

3 Reasons Why Your Digital Marketing Efforts Suck

Digital marketing is young. If you plot this against a Product Lifecycle Stage, it will be in its early growth stage. Now, what does that mean for you as a marketer of today? Since digital marketing is in its early growth stages, no one has that extensive research and data to say that certain set…
Read more


September 4, 2014 0
7 Essential Tools for Effective Digital Marketing

7 Essential Tools for Effective Digital Marketing

Businesses need to have an online presence if they expect to be successful in today’s fast-paced world. You hear this over and over again. But what is it what you exactly need to be effective? You will get different answers from different people. Most of them are correct. In this post, I listed 7 essential…
Read more


September 3, 2014 0