Category Archives for Digital Marketing

What I Learned After Seeing 21 Email Marketing Accounts Across 8 Industries in 7 Countries

At the time of this writing, I’ve managed the email marketing accounts of 21 different companies across 8 industries in 7 different countries. It’s no secret that email marketing is one of the most frequently used marketing tactic. It has a long, proven record of success. However, it’s also what companies use ineffectively. If you’re […]

Continue reading

Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. This is not an effective approach to digital marketing. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different […]

Continue reading

The Importance of Documentation

Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a task that you would enjoy doing. The main importance of documenting everything that happens in the business — whether that is opening the office, closing […]

Continue reading

Common Knowledge Isn’t Really That Common

What we deem of as common knowledge isn’t really that common. Despite the wealth of information available to us (via the internet), we rarely use them to our advantage. Our behavior is almost always different from the concepts and theories in our heads. These two stories will show you that what is common to us is […]

Continue reading

Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is […]

Continue reading