Category Archives for Digital Marketing

What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other […]

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What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as […]

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What Is a Lead in Digital Marketing

A lead in digital marketing is a person whose contact information is known to your organization. In most cases, that contact information is an email address. But, with the rise of messenger apps, mobile numbers are becoming another must-have contact info. 3 Criteria That Defines a Lead In digital marketing, even if you have a […]

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