Category: Email Marketing

3 Simple Email Marketing Tactics You Can Implement Today

Email marketing is here to stay. We’ve already established that in the latest email marketing statistics. Since I published that article a couple of weeks ago, it is now probably at the 90th percentile in terms of traffic. (Yey!) This is a follow up to that article. Here, you’ll learn 3 simple email marketing tactics…
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February 15, 2018 0

12 Different Types of Marketing Email You Should Be Sending

Most organizations think that email marketing is all about sending the newsletter. In fact, there are 12 different types of marketing email you should be sending. By the way, what you call a newsletter is actually one of the most ineffective marketing tactics marketers use today. In this post, I’ll be sharing 12 different types…
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January 25, 2018 0

Biggest Reason Your Email List Isn’t Growing (and You’re Probably Not Aware of It)

There are a lot of reasons why your email list isn’t growing. But from observing over 20 email marketing accounts, the biggest reason your email list isn’t growing is inconsistency with your message and your offer. Here are a few examples where a lot of marketers fail at this: They offer a newsletter subscription but…
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January 10, 2018 0

What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other…
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December 13, 2017 0

5 Examples of Ineffective Email Marketing

Email marketing is simple, but hard to execute properly. Most of the time, marketers blindly do what they are used to without realizing that there are more effective ways to use email marketing. Stop for a moment and think about the last email you sent from your email marketing software. I’m 99.99% sure that you…
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December 6, 2017 0
4 Common Email Marketing Malpractices

4 Common Email Marketing Malpractices

Email marketing is one of the most frequently used marketing tactic by organizations. Unfortunately, it is also abused by a lot of marketers. In this article, I’ll share 4 email marketing malpractices (or frowned-upon tactics) that marketers often use. It’s important to note that these are different from ineffective use of email marketing — which…
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November 22, 2017 0