60 Days of Unemployment

Millenials crave for a work-life balance. I never believed there’s one. 5 days at work vs 2 days of rest? 8 hours of work, 1 hour break at work, 2 hours prep, and 3 hours commute vs 2 hours of me-time and 8 hours of sleep? There’s no such thing. One thing I do know […]

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Achieving Business Nirvana: Accept That Technology is Changing Every Business Sector – Fast!

Technology is moving very fast. It has permeated every aspect of our lives. 10 years ago, there aren’t as much smartphones available. The iPhone wasn’t invented yet. Now, the buzz is all about the Apple Watch and the rumored iPhone 7. But now, it seems that every month there are new breakthroughs. Last year, SanDisk announced […]

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Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is […]

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What Is the Difference Between Sales and Marketing

Businesses have different definitions for sales and marketing. Read one book, go to a certain school, or listen to a guru — you will get different answers each time. Regardless of where you look, by looking at sales’ and marketing’s primary output helps in simplifying the two business functions. Primary Difference Between Sales and Marketing […]

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