Blog

What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as…
Read more


November 29, 2017 0
4 Common Email Marketing Malpractices

4 Common Email Marketing Malpractices

Email marketing is one of the most frequently used marketing tactic by organizations. Unfortunately, it is also abused by a lot of marketers. In this article, I’ll share 4 email marketing malpractices (or frowned-upon tactics) that marketers often use. It’s important to note that these are different from ineffective use of email marketing — which…
Read more


November 22, 2017 0

What Is a Lead in Digital Marketing

A lead in digital marketing is a person whose contact information is known to your organization. In most cases, that contact information is an email address. But, with the rise of messenger apps, mobile numbers are becoming another must-have contact info. 3 Criteria That Defines a Lead In digital marketing, even if you have a…
Read more


November 15, 2017 0
10 Email Marketing Statistics to Convince You to Grow Your Email List

2017 Email Marketing Statistics You Should Know

Email marketing needs to be your number one priority as a marketer. Why? Because out of all the possible activities you do to engage your audience — like posting on social and advertising — it’s the only one that you own. Facebook, Twitter, Instagram, YouTube, and all other social media (which includes advertising in them)…
Read more


November 8, 2017 1

What I Learned After Seeing 21 Email Marketing Accounts Across 8 Industries in 7 Countries

At the time of this writing, I’ve managed the email marketing accounts of 21 different companies across 8 industries in 7 different countries. It’s no secret that email marketing is one of the most frequently used marketing tactic. It has a long, proven record of success. However, it’s also what companies use ineffectively. If you’re…
Read more


October 11, 2017 0

You Don’t Need Productivity Tools, You Need a Productivity System

Productivity tools are prevalent nowadays. Just a quick search in Google for the word “productivity tools” and you’ll get 17 million results. I’m pretty sure some brand names are already running around your head. But I’m not here to talk about productivity tools. The primary reason is that they are not the answer to your…
Read more


September 4, 2017 0