What Is Email Marketing Automation

Email marketing automation is the use of email marketing to efficiently communicate with your prospects and customers after they meet certain criteria and/or performed some action. As digital marketers today, we all have a lot of stuff on our plates. Aside from email marketing, we also handle social media, advertisement, content creation, maintaining the website, […]

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What Is the Marketing and Sales Funnel

The marketing and sales funnel is a framework that has been around for a very long time. Almost every organization in the world uses it in one way or another. In digital marketing, the marketing and sales funnel, or simply “the funnel” looks like this image. It is a way of looking at certain metrics, […]

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What Is Remarketing

Remarketing is a marketing tactic that targets people who have previously engaged with your organization. The most popular medium of remarketing is through ads. But it can also be done through email and messaging/chat bots. How Remarketing Works Have you ever browsed websites like Lazada or Galleon or MNLGrowkits then went back to Facebook only […]

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What Is Organic Traffic

Organic traffic is a source of traffic that comes from search engines like Google and Bing. It is one of the default sources of traffic your website gets. If you’re not familiar, below is a list of the default channel groupings as recorded by Google Analytics: Organic Direct Referral Social Paid Email Others Where does […]

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