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Know the Difference Between a Problem and a Constraint

A problem is an issue you can resolve while a constraint is an issue you cannot resolve. That is the simplest definition of the two terms. You can also define this in terms of your control over the situation. A problem is an issue wherein you have control over while a constraint is one where…
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September 19, 2014 0

Why The Under Promise Over Deliver Mindset Should Go Away

People’s advice when it comes to account management or sales (and general business activities) is to apply the mindset of under-promise and over-deliver. This has got to be the biggest mistake one can make when dealing with your customers (or your boss or your colleague).


September 17, 2014 0
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Quick Check: How to Know if Your Digital Marketing is Effective

Determine whether your digital marketing efforts are effective with this one simple question — does my website (blog and other online assets) have an answer to my customers’ frequently asked questions (FAQs)?


September 15, 2014 0
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You Are Not Entitled to Anything

One of the mistakes people have early in their career is having a false sense of entitlement. This is more prevalent to those starting out their careers, but is also observed even among those well advanced in their career. Let me make one thing clear: You are not entitled to anything.


September 12, 2014 0
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5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.


September 8, 2014 0
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The Secrets to a Great Career

Results and relationships — these two are the cornerstones of a great career. I learned this from Manager Tools. There are a lot of intricacies that go behind that claim, but essentially one cannot exist without the other. Having great results can only take you so far. No matter how great you are, when you…
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September 5, 2014 0