A lead in digital marketing is a person whose contact information is known to your organization. In most cases, that contact information is an email address. But, with the rise of messenger apps, mobile numbers are becoming another must-have contact info. 3 Criteria That Defines a Lead In digital marketing, even if you have a […]
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Email marketing needs to be your number one priority as a marketer. Why? Because out of all the possible activities you do to engage your audience — like posting on social and advertising — it’s the only one that you own. Facebook, Twitter, Instagram, YouTube, and all other social media (which includes advertising in them) […]
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At the time of this writing, I’ve managed the email marketing accounts of 21 different companies across 8 industries in 7 different countries. It’s no secret that email marketing is one of the most frequently used marketing tactic. It has a long, proven record of success. However, it’s also what companies use ineffectively. If you’re […]
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Productivity tools are prevalent nowadays. Just a quick search in Google for the word “productivity tools” and you’ll get 17 million results. I’m pretty sure some brand names are already running around your head. But I’m not here to talk about productivity tools. The primary reason is that they are not the answer to your […]
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One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. This is not an effective approach to digital marketing. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different […]
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Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a task that you would enjoy doing. The main importance of documenting everything that happens in the business — whether that is opening the office, closing […]
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