What Is a Lead in Digital Marketing

A lead in digital marketing is a person whose contact information is known to your organization. In most cases, that contact information is an email address. But, with the rise of messenger apps, mobile numbers are becoming another must-have contact info. 3 Criteria That Defines a Lead In digital marketing, even if you have a […]

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What I Learned After Seeing 21 Email Marketing Accounts Across 8 Industries in 7 Countries

At the time of this writing, I’ve managed the email marketing accounts of 21 different companies across 8 industries in 7 different countries. It’s no secret that email marketing is one of the most frequently used marketing tactic. It has a long, proven record of success. However, it’s also what companies use ineffectively. If you’re […]

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Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. This is not an effective approach to digital marketing. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different […]

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The Importance of Documentation

Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a task that you would enjoy doing. The main importance of documenting everything that happens in the business — whether that is opening the office, closing […]

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