What Is the Difference Between Sales and Marketing

Businesses have different definitions for sales and marketing. Read one book, go to a certain school, or listen to a guru — you will get different answers each time. Regardless of where you look, by looking at sales’ and marketing’s primary output helps in simplifying the two business functions. Primary Difference Between Sales and Marketing […]

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Commandment 5: Learn Code

Everything in technology is built using some sort of programming language or code. You also know that computers can only read binaries — 1’s and 0’s. If you want to talk to a machine, you have to speak its language. You don’t have to master programming languages, but you do have to learn code if […]

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Commandment 4: Stop Guessing

The internet allowed marketers to, finally, quantitatively measure all their activities. Marketers can now stop guessing whether their campaign was successful or not. If you want to practice effective digital marketing, this one’s for you. Before, the closest way to measure if what they were doing was effective or not was only through correlation. Take, for […]

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Commandment 3: Stop Selling

Effective digital marketing means you have to learn when is the right time to sell. Sales and marketing activities are the only ways for companies to generate revenues. The people in sales and marketing are the link between the company and its customers. History tells us that the only way this happens is through direct interaction. Here’s a […]

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