Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is…
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January 23, 2016 0

Commandment 4: Stop Guessing

The internet allowed marketers to, finally, quantitatively measure all their activities. Marketers can now stop guessing whether their campaign was successful or not. If you want to practice effective digital marketing, this one’s for you. Before, the closest way to measure if what they were doing was effective or not was only through correlation. Take, for…
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February 23, 2015 0