Tag Archives forEmail Marketing

What Is Lead Generation

Lead generation is the process of gathering contact information of potential customers. In digital marketing, this is usually done through form submissions. It is the first pillar of email marketing. Meaning, without an effective lead generation strategy, your email marketing will not succeed. Lead generation is also one of the most overlooked strategy in digital […]

Continue reading

What Is an Email Marketing Software

An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and helpful content. On the other […]

Continue reading

What Is Lead Management

Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer. It is one of the 3 pillars of email marketing. Another way to describe lead management is that it is a system that enables you to segment the leads as […]

Continue reading