Tag Archives forGoogle Analytics

What Are the Default Channel Groupings in Google Analytics

Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic. If you want to be technical, Google defines these as… Channel Description Direct Source […]

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What Is Organic Traffic

Organic traffic is a source of traffic that comes from search engines like Google and Bing. It is one of the default sources of traffic your website gets. If you’re not familiar, below is a list of the default channel groupings as recorded by Google Analytics: Organic Direct Referral Social Paid Email Others Where does […]

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What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. […]

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Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is […]

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