What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.…
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February 25, 2018 0
Google Analytics 101: How to Create Goals for Your Website

How to Create Goals for Your Website Using Google Analytics

If you don’t know how to create goals for your website, you are not being effective. Creating goals in Google Analytics is one of the basics every marketer should know and implement. Google Analytics is a free tool that allows you to track visits and behaviors people do on your website. If you haven’t installed…
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February 1, 2018 0

Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is…
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January 23, 2016 0

Google Analytics Basics: How to Set it up Properly

Google Analytics is the most well-known analytics program for digital marketing. The best part? It is absolutely FREE! Digital marketing without using analytics is like driving a car in the night without any lights and your dashboard is not working. You do not know where you are going. You do not know how fast you…
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November 25, 2015 0

Commandment 4: Stop Guessing

The internet allowed marketers to, finally, quantitatively measure all their activities. Marketers can now stop guessing whether their campaign was successful or not. If you want to practice effective digital marketing, this one’s for you. Before, the closest way to measure if what they were doing was effective or not was only through correlation. Take, for…
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February 23, 2015 0