Category: Digital Marketing

Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. The fact is, the only thing you can control is your own behavior. People who fail to ask the question, “what’s different now?” and action upon that answer is bound to…
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August 29, 2017 0

The Importance of Documentation

Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a task that you would enjoy doing. The main importance of documenting everything that happens in the business — whether that is opening the office, closing…
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July 30, 2017 0

Common Knowledge Isn’t Really That Common

What we deem of as common knowledge isn’t really that common. Despite the wealth of information available to us (via the internet), we rarely use them to our advantage. Our behavior is almost always different from the concepts and theories in our heads. These two stories will show you that what is common to us is…
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June 22, 2016 0

Commandment 7: Stop Wasting Resources

Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. This can only happen when you continuously add more value — which is rewarded by the customer with a purchase. A concrete sign of success in this happens…
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January 23, 2016 1

Google Analytics Basics: How to Set it up Properly

Google Analytics is the most well-known analytics program for digital marketing. The best part? It is absolutely FREE! Digital marketing without using analytics is like driving a car in the night without any lights and your dashboard is not working. You do not know where you are going. You do not know how fast you…
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November 25, 2015 2

Commandment 6: Honor Google and Other SERPs

People use the internet to search for answers to problems they have, no matter how mundane they are. This includes asking what is the weather tomorrow in Tagaytay; or how much is 1 USD to Philippine peso; or what are the top 10 restaurants in Maginhawa? If you are following my recommendations (along with other…
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November 18, 2015 1