All Posts by Ariel Lim

Commandment 1: Be Helpful

The mindset every effective digital marketer should exhibit is helpfulness. As simple as it may sound, it is the least followed among the 10 commandments for effective digital marketing. If you cannot have that frame of mind and you always¬†think about yourself, you will never achieve success. Too dramatic? Not really. Below are some reasons […]

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Digital Marketing Affects the Bottomline

Marketing has evolved a lot in the last decade. The popular classification such as above-the-line marketing (ATL) and below-the-line marketing (BTL) are both no longer effective. The answer is obvious. They both intrude whatever the customer is doing; thus, being dubbed as intrusion marketing. Effective digital marketing is all about permission. It is differentiated from […]

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