All Posts by Ariel Lim

Commandment 3: Stop Selling

Effective digital marketing means you have to learn when is the right time to sell. Sales and marketing activities are the only ways for companies to generate revenues. The people in sales and marketing are the link between the company and its customers. History tells us that the only way this happens is through direct interaction. Here’s a […]

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Commandment 2: Be Human

The internet has transformed the way we live. It has also affected the way we conduct business. Technology enabled us to connect with each other even if we are not physically located together. As a result, this reliance on technology and the efficiencies it brings slowly changed the way businesses talk to customers. Companies that […]

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Commandment 1: Be Helpful

The mindset every effective digital marketer should exhibit is helpfulness. As simple as it may sound, it is the least followed among the 10 commandments for effective digital marketing. If you cannot have that frame of mind and you always think about yourself, you will never achieve success. Too dramatic? Not really. Below are some reasons […]

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