All Posts by Ariel Lim

Digital Marketing Affects the Bottomline

Marketing has evolved a lot in the last decade. The popular classification such as above-the-line marketing (ATL) and below-the-line marketing (BTL) are both no longer effective. The answer is obvious. They both intrude whatever the customer is doing; thus, being dubbed as intrusion marketing. Effective digital marketing is all about permission. It is differentiated from […]

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Seeking Your Signature

This is a guest post written by Rico Cruz, former operations manager of buqo turned freelance photographer. You can learn more about how he uses photography to reflect his passion and curiosity about people and events on his website. At this point, I think marketers are more aware of the nature of Digital Marketing. It […]

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