All Posts by Ariel Lim

5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.

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The Secrets to a Great Career

Results and relationships — these two are the cornerstones of a great career. I learned this from Manager Tools. There are a lot of intricacies that go behind that claim, but essentially one cannot exist without the other. Having great results can only take you so far. No matter how great you are, when you […]

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What is Marketing Reach

Marketing reach is a term used in digital marketing to describe how many people can see/hear any single type of “communication” your organization does. For example, you have digital assets in the form of a website, a blog, a Facebook page, and a Twitter handle. You just started your blog so you don’t have any […]

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