If you look at most businesses today, you will notice that a lot of corporate policies and processes exist. Unfortunately, these rules are created to protect itself from potential wrongdoings of employees instead of setting them up to succeed.Too many rules at work keep you from getting things done. In a TED talk, Yves Morieux, Director at … [Read more...] about Structure Your Processes and Policies Around Your Customer
Business Resources to Help You Create More Value
Most business owners (and individual consultants or freelancers) go into business without knowing or learning the purpose of business and how it fits into society. Below are a collection of resources to help you grow your business.
Every successful company has its own business playbook. Every single one of them. So, why don’t you have one?Taken from sports, a playbook is a set of instructions that you execute for every imaginable scenario. If the opposing team runs a blitz, here’s what you do. If they go on a full court defense, here’s a play to counter it.If this … [Read more...] about Create Your Own Business Playbook: Build Systems and Processes That Work
Humans love to compete. This desire to win is so strong that our history is filled with examples:Cain and Abel Countless Wars OlympicsToday, this competition is still rampant. Countries, businesses, and individuals all compete with each other to win a prize whether that’s recognition or land or profits.In the business context, … [Read more...] about Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead
Would you rather plan or do?I once worked with another digital marketing consultant for the same client. He was in-charge of crafting the strategy and plans for everything—from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and scheduling activities.All that time was … [Read more...] about Lousy Implementation Trumps Perfect Planning Anytime
What do you think is the number one mistake entrepreneurs make?I'll get to that in a bit. But first, let me tell you about a friend of mine of started a business during the pandemic after the lockdowns started. After doing some initial research, Mark realized there was a “need” in an industry he’s familiar with. He decided to get a domain, … [Read more...] about The Number 1 Mistake People Venturing into Business Make
One of the greatest perks of living in our current generation is the abundance of resources that we can use. In business and marketing, this means a ton of strategies are out there that just needs to be implemented.That's what I've been up to in the past 48 hours. Remember what I said in my compilation of 50 freelancing tips article? You have … [Read more...] about Copycat Strategy: You Don’t Need to Start From Scratch Every Time