The strategy canvas is a tool from the Blue Ocean Strategy that allows you to visually see the current strategic landscape of any industry, how your business fits in, and the future state you want to be in.Like the buyer utility map, the strategy canvas also helps you see what the industry is focusing on and at what levels the key players are … [Read more...] about Strategy Canvas: Visually Map Your Industry’s Competitive Factors
Business Resources to Help You Create More Value
Most business owners (and individual consultants or freelancers) go into business without knowing or learning the purpose of business and how it fits into society. Below are a collection of resources to help you grow your business.
Ten years ago, I earned $66.23 in my first freelancing gig. It was a data entry job for some real estate company.I can’t exactly remember why I tried Odesk then, or how I got there. But one thing that I can still clearly remember is the feeling I had when I opened my bank account and saw my earnings there—this can work.Today, I’m still … [Read more...] about How I Make a Living as a Full-time Freelancer
If you look at most businesses today, you will notice that a lot of corporate policies and processes exist. Unfortunately, these rules are created to protect itself from potential wrongdoings of employees instead of setting them up to succeed.Too many rules at work keep you from getting things done. In a TED talk, Yves Morieux, Director at … [Read more...] about Structure Your Processes and Policies Around Your Customer
Every successful company has its own business playbook. Every single one of them. So, why don’t you have one?Taken from sports, a playbook is a set of instructions that you execute for every imaginable scenario. If the opposing team runs a blitz, here’s what you do. If they go on a full court defense, here’s a play to counter it.If this … [Read more...] about Create Your Own Business Playbook: Build Systems and Processes That Work
Humans love to compete. This desire to win is so strong that our history is filled with examples:Cain and Abel Countless Wars OlympicsToday, this competition is still rampant. Countries, businesses, and individuals all compete with each other to win a prize whether that’s recognition or land or profits.In the business context, … [Read more...] about Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead
Would you rather plan or do?I once worked with another digital marketing consultant for the same client. He was in-charge of crafting the strategy and plans for everything—from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and scheduling activities.All that time was … [Read more...] about Lousy Implementation Trumps Perfect Planning Anytime