Digital marketing is a relatively fast-paced industry. It’s continuously changing. Strategies and tactics that have worked 3-5 years ago will most likely not work today. But there are ways to make sure everything you do today won’t go to waste tomorrow—focus on your customers. Unfortunately, that’s not what most marketers are doing. They … [Read more...] about 4 Reasons Why Marketers Continue Implementing Ineffective Strategies
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Email is the most effective marketing channel and most preferred medium of business communication. This is why it’s imperative that your organization is collecting email addresses if you want to grow and succeed. Let’s face it—compared to social media sites like Facebook, Instagram, or YouTube, email seems old, antiquated, and irrelevant. … [Read more...] about 5 Strategies to Grow Your Email List
Google Analytics (GA) is a very powerful analytics tool that can help you grow your business. It allows you to track your website traffic, as well as integrate with eCommerce purchases. GA allows you to analyze your users’ interaction on your website, tell you which pages are driving traffic, and let you see which channels are generating more … [Read more...] about 5 Google Analytics Settings for Accurate Data and Reporting
UTM tags are a string of text added to a website URL that gives you the ability to track your website traffic and where it’s coming from exactly. It’s also known as UTM tags, UTM parameters, or simply UTM. In this article, I’ll discuss the main use of UTM tags, the benefits and downsides of using it. I’ll also tackle how to create them, and … [Read more...] about What Are UTM Tags and How to Use Them Effectively (+Examples)
Outsourcing your digital marketing, or parts of it, to someone is the norm today. As a business owner, you can’t possibly know everything about digital marketing, nor have time to learn them to the level that takes years of practice. You have limited time. And that time is best spent on managing and growing your business. So, what’s your … [Read more...] about How to Give Someone Access to Your Digital Marketing Accounts
Digital marketing is essential if you want your business to grow. It gives you more reach than you could ever have. It also removes the guesswork from the equation, that way, you don’t have to waste any of your limited resources. If you want to grow your business, you have to use digital marketing. Period. Sadly, a lot of businesses just … [Read more...] about Ready to Grow Your Business with Digital Marketing? Use These 3 Free Tools