Email marketing is a marketing tactic that almost all businesses use—whether they are incorporating best practices, ineffective tactics, or even malpractices. That’s only natural because it’s the most-used medium of communication in business. It’s something people expect and accept as a necessary evil. But not a lot of businesses analyze … [Read more...] about Email Marketing Metrics: What to Track, What They Mean, and How to Improve
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
If you want to be successful with email marketing, applying any one of these tactics will get you ahead of the curve immediately. These tactics can be applied ala carte, but they work best when combined together with a holistic strategy as the foundation. 9 Tactics You Can Do Today to Improve Your Email Marketing Campaigns 1. Share Your … [Read more...] about 9 Email Marketing Tactics You Can Implement Today
Digital marketing is a relatively fast-paced industry. It’s continuously changing. Strategies and tactics that have worked 3-5 years ago will most likely not work today. But there are ways to make sure everything you do today won’t go to waste tomorrow—focus on your customers. Unfortunately, that’s not what most marketers are doing. They … [Read more...] about 4 Reasons Why Marketers Continue Implementing Ineffective Strategies
Email is the most effective marketing channel and most preferred medium of business communication. This is why it’s imperative that your organization is collecting email addresses if you want to grow and succeed. Let’s face it—compared to social media sites like Facebook, Instagram, or YouTube, email seems old, antiquated, and irrelevant. … [Read more...] about 5 Strategies to Grow Your Email List
Google Analytics (GA) is a very powerful analytics tool that can help you grow your business. It allows you to track your website traffic, as well as integrate with eCommerce purchases. GA allows you to analyze your users’ interaction on your website, tell you which pages are driving traffic, and let you see which channels are generating more … [Read more...] about 5 Google Analytics Settings for Accurate Data and Reporting
UTM tags are a string of text added to a website URL that gives you the ability to track your website traffic and where it’s coming from exactly. It’s also known as UTM tags, UTM parameters, or simply UTM. In this article, I’ll discuss the main use of UTM tags, the benefits and downsides of using it. I’ll also tackle how to create them, and … [Read more...] about What Are UTM Tags and How to Use Them Effectively (+Examples)