Category Archives for Digital Marketing

How to Repurpose Content

Content repurposing is a marketing tactic separates newbies from the experts. It’s at the heart of the content pillar approach. Did you ever find yourself staring at a blank screen waiting for inspiration to strike? Creating content is a must in today’s hyper-competitive markets. But, creating any content isn’t enough. For organizations who (rightly) believed […]

Continue reading

What Is Lead Nurturing

Lead nurturing is the process of sending automated emails to people in your email list that meets certain conditions with the main goal of making them take an action. Lead nurturing comes after lead generation. It’s part of the second pillar of effective email marketing, which is lead management. What is lead nurturing?  Lead nurturing in […]

Continue reading

What Are the Default Channel Groupings in Google Analytics

Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic. If you want to be technical, Google defines these as… Channel Description Direct Source […]

Continue reading

What Is Content Repurposing

Content repurposing is converting an existing piece of content into another content format. It’s a digital marketing tactic that should be built-in to your entire marketing strategy. A simple example is converting an article you have into an infographic. You could, then, create a new post about that infographic. Taking it further, you can use this […]

Continue reading

What Is Lifecycle Marketing

Lifecycle marketing is a type of marketing that uses the customer lifecycle to determine what and how you communicate with your prospects and customers. Depending on where your audience is at any given moment, the communication they receive from you will be different. It’s one of the most effective approach to digital marketing because the […]

Continue reading
1 2 3 11