Category Archives for Digital Marketing

What Is Remarketing

Remarketing is a marketing tactic that targets people who have previously engaged with your organization. The most popular medium of remarketing is through ads. But it can also be done through email and messaging/chat bots. How Remarketing Works Have you ever browsed websites like Lazada or Galleon or MNLGrowkits then went back to Facebook only […]

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What Is Organic Traffic

Organic traffic is a source of traffic that comes from search engines like Google and Bing. It is one of the default sources of traffic your website gets. If you’re not familiar, below is a list of the default channel groupings as recorded by Google Analytics: Organic Direct Referral Social Paid Email Others Where does […]

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What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. […]

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What Is an Email List

An email list is a database containing information about your prospects and customers like name, email addresses, and phone numbers. Originally, an email list is simply that — a list of email addresses you send mass email to. But now, they have evolved into a complete database that contains all interactions with your organization — […]

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What Is Internal Linking

Internal linking is the process of adding links from your content (like blog posts and pages) to other content on your website or domain. On the contrary, external linking is adding links to contents OUTSIDE of your domain. For example, whenever I mention digital marketing on its own, I link to this page ???? Effective […]

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