Google Analytics is a great analytical tool if used properly. Unfortunately, you need to configure it to get the most of it.You need to install it on all pages, add filters, and setup goals. The first one is easy. The second one is a bit more technical, but still easy to do. The third one is where it gets tricky.In this post, I'll walk … [Read more...] about Google Analytics Event Tracking: Use Event Goals to Track Form Submissions, Affiliate Link Clicks, and Video Engagement
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Direct traffic is one of the default channel groupings in Google Analytics. It’s the kind of traffic that comes from people directly typing or entering your website’s URL on their browsers. It is also the catchall or fall-back channel in Google Analytics.I’ll elaborate on this below, but first, let’s go through the technical definition of a … [Read more...] about Direct Traffic: A Sign of Brand Awareness (+5 Warnings to Heed)
This is the beginning of a case study I'm doing in my own website. There aren't any results yet; rather, I finished implementing the details and that's what I'm writing about here.The goal is to get a 10-20% lead conversion rate. As you might already know, conversion rates typically fall under 1%. An improvement to 5% is already big. Getting … [Read more...] about Lead Generation Case Study: The Promise of 10-20% Conversion Rate
Referral traffic is the kind of traffic that comes from other websites. It’s one of the default channel groupings in Google Analytics. Next to organic traffic, it’s probably the next best source of traffic for your website.Want to learn why?Before diving right in, make sure you setup your Google Analytics account properly. While it’s one … [Read more...] about What Is Referral Traffic
I counted my browsing history just now. Yesterday, I visited 598 pages in my Chrome browser. This includes various sites such as this one, Google Analytics, Facebook, and a whole lot more. And this one doesn’t include my browsing history in Safari and on my phone.Why is this significant? Because despite the rise of social media and home … [Read more...] about The Only Reason That Matters Why You Need a Website
I’m currently in the middle of my 30-day writing sprint. I created a content calendar for the first two weeks, but after week 1, I haven’t been keeping up. I am still able to publish an article a day, but it seems like after publishing this massive article of freelancing tips, I found myself struggling to focus and write the articles in my … [Read more...] about What to Do If You Don’t Know What to Write About? Write About It