Last April, I broke a new personal record.I surpassed last year’s website traffic in just 99 days of 2020. And for a freelancer like me, this is big because I’m reaching a wider audience. That means more opportunities for people to find my work, learn what I do, and potentially work with me.Here’s a screenshot of my Google Analytics … [Read more...] about How I Squashed My 2019 Website Traffic in 99 Days
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Everyone wants to increase their website traffic. Most focus on SEO and content marketing. But that’s not the only channel that can grow your traffic. There are other channels that can bring traffic to your site and help you grow your business. In this post, you’ll learn about the different channels that drive traffic to your website, why … [Read more...] about 25+ Ways to Increase Website Traffic: A Definitive Guide
Google Analytics is a great analytical tool if used properly. Unfortunately, you need to configure it to get the most of it.You need to install it on all pages, add filters, and setup goals. The first one is easy. The second one is a bit more technical, but still easy to do. The third one is where it gets tricky.In this post, I'll walk … [Read more...] about Google Analytics Event Tracking: Use Event Goals to Track Form Submissions, Affiliate Link Clicks, and Video Engagement
Direct traffic is one of the default channel groupings in Google Analytics. It’s the kind of traffic that comes from people directly typing or entering your website’s URL on their browsers. It is also the catchall or fall-back channel in Google Analytics.I’ll elaborate on this below, but first, let’s go through the technical definition of a … [Read more...] about Direct Traffic: A Sign of Brand Awareness (+5 Warnings to Heed)
This is the beginning of a case study I'm doing in my own website. There aren't any results yet; rather, I finished implementing the details and that's what I'm writing about here.The goal is to get a 10-20% lead conversion rate. As you might already know, conversion rates typically fall under 1%. An improvement to 5% is already big. Getting … [Read more...] about Lead Generation Case Study: The Promise of 10-20% Conversion Rate
Referral traffic is the kind of traffic that comes from other websites. It’s one of the default channel groupings in Google Analytics. Next to organic traffic, it’s probably the next best source of traffic for your website.Want to learn why?Before diving right in, make sure you setup your Google Analytics account properly. While it’s one … [Read more...] about What Is Referral Traffic