Category Archives for Digital Marketing

Content Creation 101: How to Get Started with Content Creation from Scratch

Before stumbling on this article, what were you doing before? Browsing social media? Searching on Google? Checking your email? Whatever that was, you’re most likely absorbing some form of content. And that’s not unusual. In today’s hyperconnected world, we’re bombarded with so many content everywhere we go. But that’s the disconnect a lot of business […]

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What Is Email Traffic

Email traffic in digital marketing is the kind of traffic that comes from your email campaigns. Take note that not all links in your emails go to this traffic. To make sure it appears properly under this channel grouping, you have to integrate your email marketing software with Google Analytics or manually tag (UTM parameters) […]

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How to Repurpose Content

Content repurposing is a marketing tactic separates newbies from the experts. It’s at the heart of the content pillar approach. Did you ever find yourself staring at a blank screen waiting for inspiration to strike? Creating content is a must in today’s hyper-competitive markets. But, creating any content isn’t enough. For organizations who (rightly) believed […]

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What Is Lead Nurturing

Lead nurturing is the process of sending automated emails to people in your email list that meets certain conditions with the main goal of making them take an action. Lead nurturing comes after lead generation. It’s part of the second pillar of effective email marketing, which is lead management. What is lead nurturing?  Lead nurturing in […]

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What Are the Default Channel Groupings in Google Analytics

Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic. If you want to be technical, Google defines these as… ChannelDescriptionDirectSource exactly matches direct ANDMedium exactly […]

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