Category Archives for Digital Marketing

Commandment 2: Be Human

The internet has transformed the way we live. It has also affected the way we conduct business. Technology enabled us to connect with each other even if we are not physically located together. As a result, this reliance on technology and the efficiencies it brings slowly changed the way businesses talk to customers. Companies that […]

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Commandment 1: Be Helpful

The mindset every effective digital marketer should exhibit is helpfulness. As simple as it may sound, it is the least followed among the 10 commandments for effective digital marketing. If you cannot have that frame of mind and you always think about yourself, you will never achieve success. Too dramatic? Not really. Below are some reasons […]

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Digital Marketing Affects the Bottomline

Marketing has evolved a lot in the last decade. The popular classification such as above-the-line marketing (ATL) and below-the-line marketing (BTL) are both no longer effective. The answer is obvious. They both intrude whatever the customer is doing; thus, being dubbed as intrusion marketing. Effective digital marketing is all about permission. It is differentiated from […]

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5 Metrics Every Marketer Should Measure

Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all.

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What is Marketing Reach

Marketing reach is a term used in digital marketing to describe how many people can see/hear any single type of “communication” your organization does. For example, you have digital assets in the form of a website, a blog, a Facebook page, and a Twitter handle. You just started your blog so you don’t have any […]

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