A landing page is a page on your website that allows you to offer something of value in exchange for the visitor's information through a form. It is designed for the sole purpose of conversion (e.g. visitor to lead). It is the page that "gates" the marketing offer. What that means is the person needs to fill-up the form in order to access the … [Read more...] about What Is a Landing Page
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
The biggest marketing prediction for 2018 is marketing automation. It's going to be the next big thing. If you're not using it, you'll get left behind. Marketing automation has been around for a while. There are a lot of software and tools you can use to automate your marketing activities. But adaption by marketers especially in the pickups us … [Read more...] about Biggest Marketing Prediction for 2018
An email marketing software is a tool that marketers use for email marketing. The software is used for a variety of reasons. These include both technical and business reasons. For example, some business-related reasons are growing a list of email subscribers, promoting your products/services to these subscribers, and providing valuable and … [Read more...] about What Is an Email Marketing Software
Email marketing is simple, but hard to execute properly. Most of the time, marketers blindly do what they are used to without realizing that there are more effective ways to use email marketing.In this article, you'll learn the 5 ineffective email marketing examples and why you should avoid them if you want to grow your business:Sending … [Read more...] about 5 Examples of Ineffective Email Marketing
Lead management is a set of practices designed to generate revenues by tracking leads, segmenting, and qualifying them from acquisition until they become a customer.It is one of the 3 pillars of email marketing.Another way to describe lead management is that it is a system that enables you to segment the leads as they come in your database … [Read more...] about What Is Lead Management
Email marketing is one of the most frequently used marketing tactic by organizations. Unfortunately, it is also abused by a lot of marketers. In this article, I'll share 4 email marketing malpractices (or frowned-upon tactics) that marketers often use. It's important to note that these are different from ineffective use of email marketing -- … [Read more...] about 4 Common Email Marketing Malpractices