People use the internet to search for answers to problems they have, no matter how mundane they are. This includes asking what is the weather tomorrow in Tagaytay; or how much is 1 USD to Philippine peso; or what are the top 10 restaurants in Maginhawa? If you are following the 10 commandments for effective digital marketing, you should be … [Read more...] about Commandment 6: Honor Google and Other SERPs
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Businesses have different definitions for sales and marketing. Read one book, go to a certain school, or listen to a guru -- you will get different answers each time. Regardless of where you look, by looking at sales' and marketing's primary output helps in simplifying the two business functions. Primary Difference Between Sales and Marketing I … [Read more...] about What Is the Difference Between Sales and Marketing
It has been months since I last posted here. Life happened. No excuses. I placed more priority to whatever was happening around me that I neglected to allocate time writing helpful content. Consistency This is the biggest factor that contributes to your website's success. At the beginning of this website, I made an experiment that if I just … [Read more...] about The Biggest Factor That Contributes to Website Success
Everything in technology is built using some sort of programming language or code. You also know that computers can only read binaries — 1’s and 0’s. If you want to talk to a machine, you have to speak its language. You don’t have to master programming languages, but you do have to learn code if you want to be effective. The internet is still … [Read more...] about Commandment 5: Learn Code
The internet allowed marketers to, finally, quantitatively measure all their activities. Marketers can now stop guessing whether their campaign was successful or not. If you want to practice effective digital marketing, this one's for you. Before, the closest way to measure if what they were doing was effective or not was only through … [Read more...] about Commandment 4: Stop Guessing
Effective digital marketing means you have to learn when is the right time to sell. Sales and marketing activities are the only ways for companies to generate revenues. The people in sales and marketing are the link between the company and its customers. History tells us that the only way this happens is through direct interaction. Here’s a … [Read more...] about Commandment 3: Stop Selling