Digital marketing not supported by any analytics is weak and ineffective. If you rely on guesswork and assumptions, then your recommendations will not hold any water. While many metrics exist, these 5 metrics will give you advantage over those who only measure beginner-level metrics or those who do not measure anything at all. … [Read more...] about 5 Metrics Every Marketer Should Measure
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Marketing reach is a term used in digital marketing to describe how many people can see/hear any single type of "communication" your organization does. For example, you have digital assets in the form of a website, a blog, a Facebook page, and a Twitter handle. You just started your blog so you don't have any email subscribers yet. Your Facebook … [Read more...] about What is Marketing Reach
Digital marketing is young. If you plot this against a Product Lifecycle Stage, it will be in its early growth stage. Now, what does that mean for you as a marketer of today? Since digital marketing is in its early growth stages, no one has that extensive research and data to say that certain set of practices are, in fact, the best. However, if … [Read more...] about 3 Reasons Why Your Digital Marketing Efforts Suck
Businesses need to have an online presence if they expect to be successful in today's fast-paced world. You hear this over and over again. But what is it what you exactly need to be effective? You will get different answers from different people. Most of them are correct. In this post, I listed 7 essential tools which cover the basics of digital … [Read more...] about 7 Essential Tools for Effective Digital Marketing