UTM tags are a string of text added to a website URL that gives you the ability to track your website traffic and where it’s coming from exactly. It’s also known as UTM tags, UTM parameters, or simply UTM. In this article, I’ll discuss the main use of UTM tags, the benefits and downsides of using it. I’ll also tackle how to create them, and … [Read more...] about What Are UTM Tags and How to Use Them Effectively (+Examples)
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Outsourcing your digital marketing, or parts of it, to someone is the norm today. As a business owner, you can’t possibly know everything about digital marketing, nor have time to learn them to the level that takes years of practice. You have limited time. And that time is best spent on managing and growing your business. So, what’s your … [Read more...] about How to Give Someone Access to Your Digital Marketing Accounts
Digital marketing is essential if you want your business to grow. It gives you more reach than you could ever have. It also removes the guesswork from the equation, that way, you don’t have to waste any of your limited resources. If you want to grow your business, you have to use digital marketing. Period. Sadly, a lot of businesses just … [Read more...] about Ready to Grow Your Business with Digital Marketing? Use These 3 Free Tools
If you’re like most people, the first time you’ve heard the name Cloudflare is when you’re trying to speed up your website using a content delivery network (CDN). That’s the same thing for me. And that’s what I’m going to talk about in this article—how can you use Cloudflare to make your website faster through its CDN. As a side note, … [Read more...] about How to Use Cloudflare CDN with Your WordPress Website
Writing is something I have incorporated into my daily habit this 2020. I committed myself to a 30-day challenge where I’ll write anything about the four core topics I’m passionate about. But long before this challenge, I was already writing a lot. I did this for an events company I put up before, then into my first marketing role, and the … [Read more...] about How to Use Ulysses to Publish to WordPress
Search engine optimization or SEO is the process of making your website rank higher on search engines. There’s a lot of technicality involved in SEO like crawlers and indexing and many more. But that’s not the point of this article. I’m going to write about two main aspects of search engine optimization: on-page and off-page. Together, they … [Read more...] about What Is Search Engine Optimization (SEO) and How You Can Win in 2020 and Beyond