The digital marketing landscape is very competitive. Skills are in very high demand. And that’s why there are also a lot of competition. And I’m not just talking about SEOs and marketers, I’m talking about the billions of other websites out there.But one thing I noticed is the a lot of business owners still believe that search engine … [Read more...] about 4 Reasons Why SEO Is Not a One-Time Project
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
I’ve recently been active on Quora. One of the things I often get asked to answer is about growing their website’s traffic. Or more specifically, how long does it take to do so.The answer, as always, is it depends.It depends on your industry and nicheIt depends if you’re writing with SEO in mindIt depends on the quality of your contentIt … [Read more...] about How Long Does It Take to Grow Website Traffic? My Personal Case Study
Social traffic is the kind of traffic that comes from social networks. It is one of the default channel groupings in Google Analytics.When you share a link on social media sites like Facebook or Twitter, and someone clicks on it, that is reported as social traffic in your Google Analytics account.But that’s not all there is to it.What … [Read more...] about Social Traffic: What Can It Do For You and Why Should You Care
Your spouse asks you to buy the groceries. One of the items on your list is mozzarella cheese. You know nothing about it except it’s the type of cheese used in pizzas that makes your mouth drool as you pull the slice from the box.Photo by Getúlio Moraes on UnsplashYou’re now on the dairy aisle. It’s the last one on your … [Read more...] about How to Use Google Optimize: Setup, Install, Test, Analyze, and Implement
Digital marketing is one of the most competitive and fastest-changing industry out there. If you don’t keep up with the changes, you could end up getting left behind. That’s why it’s important for people in the industry, including me, to continuously learn new things and keep up-to-date on whatever is happening.In this article, you’ll learn … [Read more...] about How to Succeed in Digital Marketing: A Fool-Proof Guide for Every Industry
Email marketing is a marketing tactic that almost all businesses use—whether they are incorporating best practices, ineffective tactics, or even malpractices.That’s only natural because it’s the most-used medium of communication in business. It’s something people expect and accept as a necessary evil.But not a lot of businesses analyze … [Read more...] about Email Marketing Metrics: What to Track, What They Mean, and How to Improve