What Is the Buyer’s Journey
The buyer’s journey, as the name implies, is the journey a buyer goes through before buying. In recent years, there have been a number of variations on this, but the main principles behind them remain the same — not everyone who interacts with your brand is at the same stage nor have the same problems. […]
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The Biggest Reason Digital Marketing Campaigns Fail
Have you ever watched or played a basketball game where all players want to get their hands on the ball and score? Wait. What does this have to do with failed digital marketing campaigns? A lot really. When everyone in the team wants to score, that team almost always lose. There is no teamwork. Unless […]
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What Is Segmentation
Segmentation is a process of dividing your email list into smaller groups based on certain criteria. Think of it as grouping people based on similarities or differences. Have you ever received an email (or perhaps an SMS) that doesn’t feel quite right? Here are some indications of those: It starts of with “Dear Mr./Ms….” or […]
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5 Stages of Awareness You’re Probably Not Aware Of
Creating content that your audience will love reading is one of the prerequisites in modern digital marketing. People go through the 5 stages of awareness — and you’re probably not even aware of it! The problem is, content creation doesn’t come naturally for most digital marketers in the Philippines. Why? Because most courses in college […]
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How to Perform Content Mapping in 5 Easy Steps
Content mapping is a digital marketing tactic that allows you to build an effective content marketing strategy. It’s where you align content with your target market and display it visually. It’s simple and easy to do. I broke it down in 5 easy steps below. Content Mapping in 5 Easy Steps Step 1: Create a […]
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What Is the Marketing and Sales Funnel
The marketing and sales funnel is a framework that has been around for a very long time. Almost every organization in the world uses it in one way or another. In digital marketing, the marketing and sales funnel, or simply “the funnel” looks like this image. It is a way of looking at certain metrics, […]
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