One of the primary functions of search engines like Google is to provide answers to users’ questions and problems. That’s why it’s important to create content that is helpful and valuable to them, rather than promote your products and services. And frankly, that’s the best way to future proof your business — by focusing on creating value for other … [Read more...] about How to Show Last Modified Date Instead of Published Date on Your WordPress Website
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
There are various ways to use Google Tag Manager (GTM) on your WordPress website. The easiest and most popular way is to use a plugin. But, as I mentioned before, it's generally better to not rely on plugins. So, the other way to do it is by adding some code to your website. And that's what I'm going to share in this article. Table of … [Read more...] about How to Add Google Tag Manager to a WordPress Website Using the Genesis Framework
Over the holidays, I have spent countless hours trying to speed up my website. And that experience was very challenging. But right now, it was well worth it. Take a look at the Google PageSpeed Insights scores of my website — mobile AND desktop. After spending a lot of time (possibly 100+ hours) tweaking the site, I finally … [Read more...] about How to Achieve 90+ Scores on Google PageSpeed Insights
Creating content (or content creation) is the only proven way to rank on search engines like Google and Bing. The only thing you should be wary of is that the content you create has to be helpful to your customers, not self-serving. And if there’s one thing I want you to take away from this article, it’s that — your content has to … [Read more...] about Two-Pronged Strategy of Content Creation
We are all busy. You are busy. I’m busy. Correct? Great. Now that we admitted that we’re just lying to each other, let’s get down to the real deal. But first, I have to tell you something. I have used busyness as an excuse numerous times. Sometimes, I really am busy. But often, I say it to get out of something like … [Read more...] about Commandment 10: Never Stop Learning
Your website is the most valuable asset when it comes to your business. It’s one of the first places people will check to determine if they will trust you and buy from you. I’ve said it once and I’ll say it again, if you’re not found online, you do not exist. If you’ve been following digital marketing best practices, the first … [Read more...] about Speed Up Your Website Without Going Crazy (nor Spend a Fortune) and Achieve a 98 Score on Google PageSpeed Insights