Creating content (or content creation) is the only proven way to rank on search engines like Google and Bing. The only thing you should be wary of is that the content you create has to be helpful to your customers, not self-serving. And if there’s one thing I want you to take away from this article, it’s that — your content has to … [Read more...] about Two-Pronged Strategy of Content Creation
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Commandment 10: Never Stop Learning
We are all busy. You are busy. I’m busy. Correct? Great. Now that we admitted that we’re just lying to each other, let’s get down to the real deal. But first, I have to tell you something. I have used busyness as an excuse numerous times. Sometimes, I really am busy. But often, I say it to get out of something like … [Read more...] about Commandment 10: Never Stop Learning
Speed Up Your Website Without Going Crazy (nor Spend a Fortune) and Achieve a 98 Score on Google PageSpeed Insights
Your website is the most valuable asset when it comes to your business. It’s one of the first places people will check to determine if they will trust you and buy from you. I’ve said it once and I’ll say it again, if you’re not found online, you do not exist. If you’ve been following digital marketing best practices, the first … [Read more...] about Speed Up Your Website Without Going Crazy (nor Spend a Fortune) and Achieve a 98 Score on Google PageSpeed Insights
Use the 5 Stages of Awareness to Develop Your Content Strategy
You know that without a holistic strategy behind your entire digital marketing, you will not achieve great results. You also know that content should be at the heart of every digital marketing campaign. This is also supported by the saying, “If you are not found online, you do not exist” because without content, … [Read more...] about Use the 5 Stages of Awareness to Develop Your Content Strategy
Content Marketing vs SEO in 2020: How Content and SEO Work
One of the common misconceptions about SEO I often hear from business owners is they think they can rank on search engines without creating content. It’s already 2020 — and let me say put an end to that myth right now. SEO is one of the fastest changing aspects in digital marketing. Therefore, you have to keep up … [Read more...] about Content Marketing vs SEO in 2020: How Content and SEO Work
35+ Email List Segmentation (Plus Sample Use Cases)
“Email marketing doesn’t work.” “People don’t read their emails anymore.” Have you ever heard these before? If you’re a digital marketer in the Philippines, you would have most likely said these statements yourself. Email marketing is dead. Or not. Email marketing will not be successful without effective list segmentation. The only … [Read more...] about 35+ Email List Segmentation (Plus Sample Use Cases)