Your spouse asks you to buy the groceries. One of the items on your list is mozzarella cheese. You know nothing about it except it’s the type of cheese used in pizzas that makes your mouth drool as you pull the slice from the box.Photo by Getúlio Moraes on UnsplashYou’re now on the dairy aisle. It’s the last one on your … [Read more...] about How to Use Google Optimize: Setup, Install, Test, Analyze, and Implement
One of the primary functions of search engines like Google is to provide answers to users’ questions and problems. That’s why it’s important to create content that is helpful and valuable to them, rather than promote your products and services. And frankly, that’s the best way to future proof your business — by focusing on creating value for other … [Read more...] about How to Show Last Modified Date Instead of Published Date on Your WordPress Website
With a brand new year and a new decade, it’s a great time to step back and asses things in our life. No, you don’t need to add this to your New Year’s resolution. Rather, just take a few moments to ask yourself this question and answer it truthfully. "What is the purpose of your organization?"The reason I ask is that I met hundreds of … [Read more...] about The Real Purpose of Business: Why Does Your Business Exist?
How many email accounts do you have?I have at least 10 email addresses I use regularly. Two for my personal, one for work, three from clients, and a couple for other ventures.I don’t know about you, but that many email addresses are difficult to manage. I’d like to say I’m on top of my email game, but receiving ~50 emails a day is still … [Read more...] about 3 Reasons Why I Switched from Mac Mail to Spark by Readdle
Buyer utility map is a tool from the Blue Ocean Strategy that allows you to visually map out the entire buyer’s journey against certain criteria.In this article, you're going to learn what the buyer utility map is and how you can find hidden opportunities in your industry. You'll also get so see some real-world examples of how companies are … [Read more...] about Buyer Utility Map: Find Opportunities in Your Industry to Make Your Competition Irrelevant
Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of the following:Organic TrafficDirect TrafficSocial TrafficReferral TrafficEmail TrafficPaid TrafficDisplay Traffic, and the Others TrafficGoogle Analytics Channel Groupings Technical … [Read more...] about Default Channel Groupings in Google Analytics: Technical Definition Plus Sample Use Cases