Category Archives for Digital Marketing

Commandment 9: Design Matters Too

Don’t judge a book by its cover. This is a phrase we’ve heard over and over that we don’t give it much thought when we see, hear, or read about it. Swipe left. Swipe right. Scroll down. Ignore. Double tap. Like. ❤️. All these actions somehow reinforces the fact that what we see, matters. A […]

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What Is Google Tag Manager

Google Tag Manager (GTM) is a tag management software — a tool that allows you to add/delete/modify code on your website without the need for programming knowledge. The current trend in digital marketing is to deploy a piece of code or tags from the different softwares that you use. For example, if you want to […]

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What Is Progressive Profiling

Progressive profiling is an advanced way of gathering information from your leads and customers. This is usually done through a software but can also be accomplished manually. A good way to understand what progressive profiling is to think of it as going on several dates with someone. You learn more about the other person as […]

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Buffer and IFTTT Integration: How to Post to Multiple Accounts (A Workaround on the Single Account Limitation in IFTTT)

Are you using IFTTT and Buffer to schedule your social media posts but can’t seem to post to selected accounts? The basic recipe for IFTTT goes like this: If (insert activity here), then add to Buffer. For example, mine looks like this: if I favorited an article in Pocket, add to Buffer. Problem 1: IFTTT […]

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What Is a Content Pillar

A content pillar is a large piece of content that can be broken into smaller, bite-sized pieces of content. This allows you to focus on a single topic or theme, but at the same time, meet the needs of every department in your organization. Examples of content pillars include eBooks, reports, and guides. You then repurpose […]

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What Is the Customer Lifecycle

Customer lifecycle, or lifecycle stages, is an organization’s way of grouping their contacts. Take note that this is different from the buyer’s journey, where the customer goes through different phases from their perspective. Here, customer lifecycle is segmentation from the perspective of your organization. Customer lifecycle is an organization’s way to describe the various stages […]

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