Effective Digital Marketing

Increase traffic, leads, and customers the right way.







A Simple Framework

Effective digital marketing is simple, but it’s not easy. I follow this simple framework for every engagement.

Business Assessment

Learning about you and your business is the first thing I make sure I understand. Knowing what worked and what didn’t worked avoids unnecessary work.

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Setup for Success

I always make sure your business is setup with the proper tracking tools. Without it, any work we do won’t be quantifiable. We won’t know if it’s good or bad.

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Iterative Implementation

I do not know everything. What I do know is the market is always changing. This ensures every campaign is optimized according to how the market is reacting.

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Pre-register. The Effective Digital Marketing Course


B2B Outsourcing Firm Increased Visits by 680% and Leads by 490%

Full Suite, an outsourcing company, needed new clients to bring in additional revenue. Now, the company is considering a pivot strategy to monetize its traffic and leads.

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Handles the administrative aspects of a business like business registration and renewals.


High demand for services and a lot of competitors.


Only has a small team that functions as its core operations. No marketing team and budget.


Create timely and timeless content with a lead generation and nurturing strategy.

Recent Articles

I write about strategy, management, and digital marketing. As much as possible, I always put this in the context of the Philippines — that means using data and examples using organizations in the Philippines.

Commandment 8: Content is King

One of the fundamental beliefs held by many marketers (business owners and salespeople as well) is that they can control how their customers buy. The fact is, the only thing[…]

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August 29, 2017 0

The Importance of Documentation

Documentation is one of the things that a lot of businesses often don’t do. It is a very important activity but it is not glamorous nor is it not a[…]

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July 30, 2017 0

What HR Gets Wrong

Someone posted this in an HR group earlier this week and I just shook my head.  HR is not confined only to enforcing company policies; it must also act as[…]

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April 19, 2017 0