A Simple Framework
Effective digital marketing is simple, but it’s not easy. I follow this simple framework for every engagement.
Learning about you and your business is the first thing I make sure I understand. Knowing what worked and what didn’t worked avoids unnecessary work.
Setup for Success
I always make sure your business is setup with the proper tracking tools. Without it, any work we do won’t be quantifiable. We won’t know if it’s good or bad.
9 Things Startup Founders Need to Know Before Hiring a Marketing Agency or Consultant
Are you considering outsourcing yor digital marketing to a marketing agency or a consultant? Read this white paper first so you avoid these common problems:Download White Paper Now
You can’t take back the hours you spent talking and discussing only to find out later that this won’t work for you.
Costs that don’t bring in quick wins in the areas that support your business goals will definitely hurt your startup.
You want results now, but at the same time, not take away from the future. If you don’t understand the effects of certain digital marketing tactics, you’ll be at a disadvantage later on
I write about strategy, management, and digital marketing. As much as possible, I always put this in the context of the Philippines — that means using data and examples using organizations in the Philippines.
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