The Essential Guide to Email Marketing

How to succeed in email marketing in 2021 and beyond

Email Marketing Fundamentals

email marketing fundamentals for desktop and mobile

What you'll learn

Learn the basics and guiding principles of email marketing to help you grow your list, segment it, what to do with it, and much more. 

Benefits of Email Marketing

Benefits of Email Marketing

What you'll learn

Learn why you should be using email marketing no matter your industry or business size. 

Email Marketing Software

Using email automation to increase productivity

What you'll learn

Learn the essential capabilities and features your email marketing software needs. Conversely, know exactly which ones are fluff and why you shouldn’t bother with them.

Email Marketing Strategy

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What you'll learn

Learn how you can grow your email list by applying these tried-and-tested strategies and tactics. 

Email Marketing Campaigns

Email marketing campaigns

What you'll learn

Learn the different types of email marketing campaigns you can do, which ones you shouldn’t use because they are ineffective or outright illegal. 

Measuring the ROI of Email Marketing

Email Marketing Metrics

What you'll learn

Learn how to track and measure the ROI of your email marketing without getting lost in the dozens of metrics available.