Have you ever tried selling something? What was the first thing you did? Who were the first few people you tried selling to? Your family. Your close friends. Maybe even your relatives. Then you posted on your social media accounts to go beyond your close circle. You created Facebook page for your product and started […]
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Content repurposing is a marketing tactic separates newbies from the experts. It’s at the heart of the content pillar approach. Did you ever find yourself staring at a blank screen waiting for inspiration to strike? Creating content is a must in today’s hyper-competitive markets. But, creating any content isn’t enough. For organizations who (rightly) believed […]
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Creating lead nurturing campaigns is one of the things you need to master if you want to succeed in email marketing. In this post, I’ll show you how you can create a lead nurturing campaign.So be warned, this will be a very long post. For the purpose of this post, let’s use a local pet store […]
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I’m currently waiting inside a Globe store waiting for my number to be called. So far, it’s only been a few minutes, it’s a weekend, and there are a couple of people here already. I know I’ll be in here at least 30 minutes. So, I thought, why not use this time to start writing an article […]
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Lead nurturing is the process of sending automated emails to people in your email list that meets certain conditions with the main goal of making them take an action. Lead nurturing comes after lead generation. It’s part of the second pillar of effective email marketing, which is lead management. What is lead nurturing? Lead nurturing in […]
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Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic. If you want to be technical, Google defines these as… Channel Description Direct Source […]
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