Google Analytics is a great analytical tool if used properly. Unfortunately, you need to configure it to get the most of it.You need to install it on all pages, add filters, and setup goals. The first one is easy. The second one is a bit more technical, but still easy to do. The third one is where it gets tricky.In this post, I'll walk … [Read more...] about Google Analytics Event Tracking: Use Event Goals to Track Form Submissions, Affiliate Link Clicks, and Video Engagement
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Structure Your Processes and Policies Around Your Customer
If you look at most businesses today, you will notice that a lot of corporate policies and processes exist. Unfortunately, these rules are created to protect itself from potential wrongdoings of employees instead of setting them up to succeed.Too many rules at work keep you from getting things done. In a TED talk, Yves Morieux, Director at … [Read more...] about Structure Your Processes and Policies Around Your Customer
Direct Traffic: A Sign of Brand Awareness (+5 Warnings to Heed)
Direct traffic is one of the default channel groupings in Google Analytics. It’s the kind of traffic that comes from people directly typing or entering your website’s URL on their browsers. It is also the catchall or fall-back channel in Google Analytics.I’ll elaborate on this below, but first, let’s go through the technical definition of a … [Read more...] about Direct Traffic: A Sign of Brand Awareness (+5 Warnings to Heed)
7 Lessons from 7 Years of Bullet Journalling
Bullet journals have risen to popularity in the last few years. After discovering this wonderful note-taking system, I never looked back. Despite being an advocate of automation tools, I find myself going back to my bullet journal no matter how many apps I tried. All studies point that writing things down help you remember things … [Read more...] about 7 Lessons from 7 Years of Bullet Journalling
Create Your Own Business Playbook: Build Systems and Processes That Work
Every successful company has its own business playbook. Every single one of them. So, why don’t you have one?Taken from sports, a playbook is a set of instructions that you execute for every imaginable scenario. If the opposing team runs a blitz, here’s what you do. If they go on a full court defense, here’s a play to counter it.If this … [Read more...] about Create Your Own Business Playbook: Build Systems and Processes That Work
Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead
Humans love to compete. This desire to win is so strong that our history is filled with examples:Cain and Abel Countless Wars OlympicsToday, this competition is still rampant. Countries, businesses, and individuals all compete with each other to win a prize whether that’s recognition or land or profits.In the business context, … [Read more...] about Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead