The strategy canvas is a tool from the Blue Ocean Strategy that allows you to visually see the current strategic landscape of any industry, how your business fits in, and the future state you want to be in.Like the buyer utility map, the strategy canvas also helps you see what the industry is focusing on and at what levels the key players are … [Read more...] about Strategy Canvas: Visually Map Your Industry’s Competitive Factors
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How I Make a Living as a Full-time Freelancer
Ten years ago, I earned $66.23 in my first freelancing gig. It was a data entry job for some real estate company.I can’t exactly remember why I tried Odesk then, or how I got there. But one thing that I can still clearly remember is the feeling I had when I opened my bank account and saw my earnings there—this can work.Today, I’m still … [Read more...] about How I Make a Living as a Full-time Freelancer
How I Squashed My 2019 Website Traffic in 99 Days
Last April, I broke a new personal record.I surpassed last year’s website traffic in just 99 days of 2020. And for a freelancer like me, this is big because I’m reaching a wider audience. That means more opportunities for people to find my work, learn what I do, and potentially work with me.Here’s a screenshot of my Google Analytics … [Read more...] about How I Squashed My 2019 Website Traffic in 99 Days
25+ Ways to Increase Website Traffic: A Definitive Guide
Everyone wants to increase their website traffic. Most focus on SEO and content marketing. But that’s not the only channel that can grow your traffic. There are other channels that can bring traffic to your site and help you grow your business. In this post, you’ll learn about the different channels that drive traffic to your website, why … [Read more...] about 25+ Ways to Increase Website Traffic: A Definitive Guide
Google Analytics Event Tracking: Use Event Goals to Track Form Submissions, Affiliate Link Clicks, and Video Engagement
Google Analytics is a great analytical tool if used properly. Unfortunately, you need to configure it to get the most of it.You need to install it on all pages, add filters, and setup goals. The first one is easy. The second one is a bit more technical, but still easy to do. The third one is where it gets tricky.In this post, I'll walk … [Read more...] about Google Analytics Event Tracking: Use Event Goals to Track Form Submissions, Affiliate Link Clicks, and Video Engagement
Structure Your Processes and Policies Around Your Customer
If you look at most businesses today, you will notice that a lot of corporate policies and processes exist. Unfortunately, these rules are created to protect itself from potential wrongdoings of employees instead of setting them up to succeed.Too many rules at work keep you from getting things done. In a TED talk, Yves Morieux, Director at … [Read more...] about Structure Your Processes and Policies Around Your Customer