What Is the Buyer Utility Map

Buyer utility map is a tool from the Blue Ocean Strategy that allows you to visually map out the entire buyer’s journey against certain criteria. It “…helps to get managers thinking from a demand-side perspective [aka buyer side vs company side]. It outlines all the levers companies can pull to deliver exceptional utility to buyers […]

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You Can’t Grow Your Business If You Don’t Do This

Ok, that title was clickbait-ish, but that doesn’t mean this article isn’t accurate. I’ve spoken to a couple of business owners lately and one recurring theme I hear is that they want to grow their business. Who doesn’t, right? But the problem is they want to grow their business — generate new leads and customers […]

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35+ Email List Segmentation (Plus Sample Use Cases)

“Email marketing doesn’t work.” “People don’t read their emails anymore.” Have you ever heard these before? If you’re a digital marketer in the Philippines, you would have most likely said these statements yourself. Email marketing is dead. Or not. Email marketing will not be successful without effective list segmentation. Research over the years across industries all over the world have […]

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Content Creation 101: How to Get Started with Content Creation from Scratch

Before stumbling on this article, what were you doing before? Browsing social media? Searching on Google? Checking your email? Whatever that was, you’re most likely absorbing some form of content. And that’s not unusual. In today’s hyperconnected world, we’re bombarded with so many content everywhere we go. But that’s the disconnect a lot of business […]

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What Is Email Traffic

Email traffic in digital marketing is the kind of traffic that comes from your email campaigns. Take note that not all links in your emails go to this traffic. To make sure it appears properly under this channel grouping, you have to integrate your email marketing software with Google Analytics or manually tag (UTM parameters) […]

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