All Posts by Ariel Lim

What Is the Customer Lifecycle

Customer lifecycle, or lifecycle stages, is an organization’s way of grouping their contacts. Take note that this is different from the buyer’s journey, where the customer goes through different phases from their perspective. Here, customer lifecycle is segmentation from the perspective of your organization. Customer lifecycle is an organization’s way to describe the various stages […]

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7 Easy Steps to Generate More Leads Online

Generating leads is undoubtedly the single biggest challenge for every marketing professional. But, it doesn’t have to be so complicated. If you want to succeed in digital marketing, you need to know how to generate leads effectively. 7 Easy Steps to Generate Leads Online 1. Create Marketing Offers Marketing offers, or lead magnets, are special […]

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What Is the Buyer’s Journey

The buyer’s journey, as the name implies, is the journey a buyer goes through before buying. In recent years, there have been a number of variations on this, but the main principles behind them remain the same — not everyone who interacts with your brand is at the same stage nor have the same problems. […]

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What Is Segmentation

Segmentation is a process of dividing your email list into smaller groups based on certain criteria. Think of it as grouping people based on similarities or differences. Have you ever received an email (or perhaps an SMS) that doesn’t feel quite right? Here are some indications of those: It starts of with “Dear Mr./Ms….” or […]

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3 Examples of Lead Nurturing Campaigns: The Good and the Bad

Great lead nurturing campaigns are what separates effective marketers apart from the mediocre ones. In this article, I’ll be sharing some email marketing examples from local international brands. I’ll include some background about the email, explain what’s good about it and some areas for improvement. Just to be clear, I’m sharing only about lead nurturing […]

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