All Posts by Ariel Lim

Online Conversion Path

The online conversion path is a series of steps your potential customer takes on your website before they become a lead. While there are many variations of conversion paths, it generally has the same flow.  What Is An Online Conversion Path Think about your own behavior for a moment. What do you do when […]

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Commandment 9: Design Matters Too

Don’t judge a book by its cover. This is a phrase we’ve heard over and over that we don’t give it much thought when we see, hear, or read about it. Swipe left. Swipe right. Scroll down. Ignore. Double tap. Like. ❤️. All these actions somehow reinforces the fact that what we see, matters. A […]

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What Is Google Tag Manager

Google Tag Manager (GTM) is a tag management software — a tool that allows you to add/delete/modify code on your website without the need for programming knowledge. The current trend in digital marketing is to deploy a piece of code or tags from the different softwares that you use. For example, if you want to […]

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What Is Progressive Profiling

Progressive profiling is an advanced way of gathering information from your leads and customers. This is usually done through a software but can also be accomplished manually. A good way to understand what progressive profiling is to think of it as going on several dates with someone. You learn more about the other person as […]

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Buffer and IFTTT Integration: How to Post to Multiple Accounts (A Workaround on the Single Account Limitation in IFTTT)

Are you using IFTTT and Buffer to schedule your social media posts but can’t seem to post to selected accounts? The basic recipe for IFTTT goes like this: If (insert activity here), then add to Buffer. For example, mine looks like this: if I favorited an article in Pocket, add to Buffer. Problem 1: IFTTT […]

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Future-Proofing Your Business

One of the things that frustrates me the most is inefficiency. We’re in Q4 of 2018 right now, but a lot of business owners seem to still live in the 90s. I’m speaking for both here and abroad. So it’s not that the Philippines is behind on technology adaptation. The problem is that of the […]

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