I Guess Yoda Was Wrong

Do or do not. There is no try.

Master Yoda

Everyone knows this famous line by Master Yoda as he was teaching Luke the ways of the Jedi.

From one perspective, it makes sense. You have to believe that you can accomplish what you set out to do.

You don’t try.

You do it.

But from another perspective, it fails miserably.

Here, take a look.

4637729a 62e5 4efb b11e abdfefa472a0 9154 000005c0cbd317c9 file

What I’m talking about is execution and how the market rewards it more than planning.

From the image, you’ll see that the only real reward is when you do it. If you don’t, no reward will come out of it.

As a business, you need to know that planning has a lot of limitations. Or more importantly, it uses a lot of assumptions.

And the best way to do that is to test.

That only happens outside your organization. Out in the market. With customers.

These assumptions are dangerous. The best way is to question them and verify.

So in this galaxy, Master Yoda’s words, at least half of it, might not be applicable.

That’s why I love Nike’s slogan—just do it.

If you have an idea, use the stair step validation to launch it. You reduce risk of failure, and more importantly, get you verify assumptions and learn.

You might be wondering about costs. I cover that in detail there. But the key point to remember is that there are a lot of ways you can carry out your projects without having to spend money.

You just have to put in the time.

Do you think Master Yoda’s words are wrong? Let me know in the comments below!

Ariel Lim

Ariel Lim

Management consultant / MBA / Inbound marketer who helps startups generate leads, create and execute strategies.

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