Category: Digital Marketing

What Is Internal Linking

Internal linking is the process of adding links from your content (like blog posts and pages) to other content on your website or domain. On the contrary, external linking is adding links to contents OUTSIDE of your domain. For example, whenever I mention digital marketing on its own, I link to this page 👇 Effective…
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February 11, 2018 0

Create Video Content in Less Than 30 Minutes

Early last month, I started #1MinuteMarketingVideos. It’s a daily video about digital marketing where I share everything I know about different topics. The main theme is helping other people be a better marketer in 60 seconds a day. Each video, I talk about a single topic — it could be broad or very specific — and…
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February 8, 2018 0

What Is Content

Content in digital marketing is any information that is seen, heard, or a combination of the two. Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard. Content is king in today’s…
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February 4, 2018 0
Google Analytics 101: How to Create Goals for Your Website

How to Create Goals for Your Website Using Google Analytics

If you don’t know how to create goals for your website, you are not being effective. Creating goals in Google Analytics is one of the basics every marketer should know and implement. Google Analytics is a free tool that allows you to track visits and behaviors people do on your website. If you haven’t installed…
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February 1, 2018 0

What Is a Call-to-Action

A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend…
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January 28, 2018 0

What Is a Marketing Offer

A marketing offer is any content of significant value that people are willing to exchange their contact information for. Other marketers call this a lead magnet or trip wires. The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books. A marketing offer that is…
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January 21, 2018 0