A website is necessary if you want to compete in today’s business environment. It gets you to the starting line. Without it, you don’t even get to be in the race. Without it, you don't exist.But another problem with websites is a lot of people tend to focus on fluff — the pretty things. Instead of focusing on the core functionality … [Read more...] about 4 Must-Have Capabilities of Your Website: The Rest Are Just Fluff
Business Resources to Help You Create More Value
Most business owners (and individual consultants or freelancers) go into business without knowing or learning the purpose of business and how it fits into society. Below are a collection of resources to help you grow your business.
With a brand new year and a new decade, it’s a great time to step back and asses things in our life. No, you don’t need to add this to your New Year’s resolution. Rather, just take a few moments to ask yourself this question and answer it truthfully. "What is the real purpose of your organization?"The reason I ask is that I met … [Read more...] about The Real Purpose of Business: Why Does Your Business Exist?
I’ve been thinking a lot about my consulting practice lately. It’s the holiday season. Clients are on vacation. So, I’m using this time to really hone in on what I want to do in 2020 and beyond. My main realization is that my experiences and skills are unique. I’ve been exposed to multiple industries such as media/publishing, construction, … [Read more...] about Plans for 2020 and Beyond: Documenting My Journey
Buyer utility map is a tool from the Blue Ocean Strategy that allows you to visually map out the entire buyer’s journey against certain criteria.In this article, you're going to learn what the buyer utility map is and how you can find hidden opportunities in your industry. You'll also get so see some real-world examples of how companies are … [Read more...] about Buyer Utility Map: Find Opportunities in Your Industry to Make Your Competition Irrelevant
Ok, that title was clickbait-ish, but that doesn’t mean this article isn’t accurate.I’ve spoken to a couple of business owners lately and one recurring theme I hear is that they want to grow their business.Who doesn’t, right?But the problem is they want to grow their business — generate new leads and customers and eventually … [Read more...] about You Can’t Grow Your Business If You Don’t Do This
I’m currently waiting inside a Globe store waiting for my number to be called. So far, it’s only been a few minutes, it’s a weekend, and there are a couple of people here already.I know I’ll be in here at least 30 minutes.So, I thought, why not use this time to start writing an article about putting customers first.If you read any about … [Read more...] about Customer Focus: What Does It Mean and How to Really Focus on Your Customers