Internal linking is the process of adding links from your content (like blog posts and pages) to other content on your website or domain. On the contrary, external linking is adding links to contents OUTSIDE of your domain. For example, whenever I mention digital marketing on its own, I link to this page … [Read more...] about What Is Internal Linking
Digital Marketing Resources to Help You Create More Value
Effective digital marketing affects the bottom line. It's not obtrusive; rather, it's marketing that people love. Below are a collection of resources to help you grow your business through digital marketing.
Early last month, I started #1MinuteMarketingVideos. It's a daily video about digital marketing where I share everything I know about different topics. The main theme is helping other people be a better marketer in 60 seconds a day. Each video, I talk about a single topic -- it could be broad or very specific -- and just share my … [Read more...] about Create Video Content in Less Than 30 Minutes
Content in digital marketing is any information that is seen, heard, or a combination of the two. Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard. Content is king in today's digital world. … [Read more...] about What Is Content
If you don't know how to create goals for your website, you are not being effective. Creating goals in Google Analytics is one of the basics every marketer should know and implement.Google Analytics is a free tool that allows you to track visits and behaviors people do on your website.If you haven't installed Google Analytics on your … [Read more...] about How to Create Goals for Your Website Using Google Analytics
A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something.The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, … [Read more...] about What Is a Call-to-Action in Digital Marketing
Most organizations think that email marketing is all about sending the newsletter. Did you know that there are 12 different types of marketing email you can send?In this article, I'll go through all these 12 email marketing examples and present a way to categorize them:Product/service update emailNewsletterNew content announcement … [Read more...] about 12 Different Types of Marketing Email You Should Be Sending