Content in digital marketing is any information that is seen, heard, or a combination of the two.
Some examples of content that are seen are articles, infographics, and emails. For content that is heard, these are your podcasts and music. Finally, videos fall under content that is both seen and heard.
Content is king in today’s digital world. Without it, it’s almost impossible to stand out, be noticed, and succeed. If you want to win in digital marketing, start creating content.
3 Categories of Content
Content that is seen can be further broken down into two subcategories:
Written content is the most common. These are your articles, e-books, and white papers.
Visual content is the ones you don’t normally read or if they have text, there’s not much on it. Some popular examples are simple photos, memes, gifs, and infographics.
Content that is heard is quickly becoming popular nowadays. These would be your music, podcasts, and the “assistants” (like Siri, Alexa, and Google). A traditional form of content that falls under this category is radio.
It’s quickly becoming popular because it allows you to do something else while listening to it.
Lastly, the content that uses both visual and auditory elements are your videos. These can be a simple explainer video to elaborate online courses.
Most marketers claim that video is the type of content that has the highest ROI. Approximately one-third of online activity is spent watching videos.
That’s also the reason why I jumped on this bandwagon and started creating video content.
So, What Are You Going to Do Now
Among all these different types of content, how many are you using in your marketing?
Like I said over and over, if you are not found online, you do not exist. Without content, it is impossible to stand out and get noticed.
Start creating content today!