Technology is moving very fast. It has permeated every aspect of our lives. 10 years ago, there aren’t as much smartphones available. The iPhone wasn’t invented yet. Now, the buzz is all about the Apple Watch and the rumored iPhone 7. But now, it seems that every month there are new breakthroughs. Last year, SanDisk announced a 200GB microSD card. … [Read more...] about Achieving Business Nirvana: Accept That Technology is Changing Every Business Sector – Fast!
Companies want to earn profits, not just revenues. With more profits, the company can further create value-adding products and services and reach other markets. This cycle creates more customers. Digital marketing is not effective if it does not contribute to the bottomline. This can only happen when you continuously add more value — which is … [Read more...] about Commandment 7: Stop Wasting Resources
Google Analytics is the most well-known analytics program for digital marketing. The best part? It is absolutely FREE! Digital marketing without using analytics is like driving a car in the night without any lights and your dashboard is not working. You do not know where you are going. You do not know how fast you are going. You do not know if … [Read more...] about Google Analytics Basics: How to Set it up Properly
People use the internet to search for answers to problems they have, no matter how mundane they are. This includes asking what is the weather tomorrow in Tagaytay; or how much is 1 USD to Philippine peso; or what are the top 10 restaurants in Maginhawa? If you are following the 10 commandments for effective digital marketing, you should be … [Read more...] about Commandment 6: Honor Google and Other SERPs
Businesses have different definitions for sales and marketing. Read one book, go to a certain school, or listen to a guru -- you will get different answers each time. Regardless of where you look, by looking at sales' and marketing's primary output helps in simplifying the two business functions. Primary Difference Between Sales and Marketing I … [Read more...] about What Is the Difference Between Sales and Marketing
It has been months since I last posted here. Life happened. No excuses. I placed more priority to whatever was happening around me that I neglected to allocate time writing helpful content. Consistency This is the biggest factor that contributes to your website's success. At the beginning of this website, I made an experiment that if I just … [Read more...] about The Biggest Factor That Contributes to Website Success