Progressive profiling is an advanced way of gathering information from your leads and customers. This is usually done through a software but can also be accomplished manually. A good way to understand what progressive profiling is to think of it as going on several dates with someone. You learn more about the other person as […]
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Are you using IFTTT and Buffer to schedule your social media posts but can’t seem to post to selected accounts? The basic recipe for IFTTT goes like this: If (insert activity here), then add to Buffer. For example, mine looks like this: if I favorited an article in Pocket, add to Buffer. Problem 1: IFTTT […]
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One of the things that frustrates me the most is inefficiency. We’re in Q4 of 2018 right now, but a lot of business owners seem to still live in the 90s. I’m speaking for both here and abroad. So it’s not that the Philippines is behind on technology adaptation. The problem is that of the […]
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Recently, I’ve been thinking a lot about the future. Both from a personal and professional perspective. I can’t remember any single trigger or reason for this, but it’s taking up most of my time. Before this, I’ve always been focused on the day-to-day activities. How do I get these tasks done today? (Or sometimes by […]
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A content pillar is a large piece of content that can be broken into smaller, bite-sized pieces of content. This allows you to focus on a single topic or theme, but at the same time, meet the needs of every department in your organization. Examples of content pillars include eBooks, reports, and guides. You then repurpose […]
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Customer lifecycle, or lifecycle stages, is an organization’s way of grouping their contacts. Take note that this is different from the buyer’s journey, where the customer goes through different phases from their perspective. Here, customer lifecycle is segmentation from the perspective of your organization. Customer lifecycle is an organization’s way to describe the various stages […]
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