Creating lead nurturing campaigns is one of the things you need to master if you want to succeed in email marketing. In this post, I’ll show you how you can create a lead nurturing campaign.So be warned, this will be a very long post. For the purpose of this post, let’s use a local pet store […]
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I’m currently waiting inside a Globe store waiting for my number to be called. So far, it’s only been a few minutes, it’s a weekend, and there are a couple of people here already. I know I’ll be in here at least 30 minutes. So, I thought, why not use this time to start writing an article […]
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Lead nurturing is the process of sending automated emails to people in your email list that meets certain conditions with the main goal of making them take an action. Lead nurturing comes after lead generation. It’s part of the second pillar of effective email marketing, which is lead management. What is lead nurturing? Lead nurturing in […]
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Default channel groupings in Google Analytics is what you call the different traffic sources in your Google Analytics account. They are comprised of Organic Traffic, Direct Traffic, Social Traffic, Referral Traffic, Email Traffic, Paid Traffic, Display Traffic, and the Others Traffic. If you want to be technical, Google defines these as… ChannelDescriptionDirectSource exactly matches direct ANDMedium exactly […]
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Content repurposing is converting an existing piece of content into another content format. It’s a digital marketing tactic that should be built-in to your entire marketing strategy. A simple example is converting an article you have into an infographic. You could, then, create a new post about that infographic. Taking it further, you can use this […]
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Do you love dogs? I’m sure you do. Who doesn’t, right? Just look at this one pup here. Check out that great smile. You can see really see how his face lights up. His tongue hanging out because he’s too excited. His eyes squinting because he just wants to let you know that he’s so […]
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