Would you rather plan or do?I once worked with another digital marketing consultant for the same client. He was in-charge of crafting the strategy and plans for everything—from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and scheduling activities.All that time was … [Read more...] about Lousy Implementation Trumps Perfect Planning Anytime
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The Number 1 Mistake People Venturing into Business Make
What do you think is the number one mistake entrepreneurs make?I'll get to that in a bit. But first, let me tell you about a friend of mine of started a business during the pandemic after the lockdowns started. After doing some initial research, Mark realized there was a “need” in an industry he’s familiar with. He decided to get a domain, … [Read more...] about The Number 1 Mistake People Venturing into Business Make
Build Your Own Routines to Enter a Productivity Mindset
What do the top athletes have in common?From basketball to tennis…Routines and rituals.In this article, I’ll share the importance of routines and why you should build one yourself. I’ll tackle some misconceptions about it and, more importantly, how you can build your own routines.The Importance of RoutinesIn … [Read more...] about Build Your Own Routines to Enter a Productivity Mindset
Chip Away: Progress Over Perfection
What’s the best way to achieve your goals?That’s a question that gets various answers but most answers fall into this category: you do it little by little.Big goals are often intimidating. But if you break them down into small steps, they become easier, more manageable.$100,000 monthly sales: you make a sale $1 at a timeRead 50 books … [Read more...] about Chip Away: Progress Over Perfection
Lead Generation Case Study: The Promise of 10-20% Conversion Rate
This is the beginning of a case study I'm doing in my own website. There aren't any results yet; rather, I finished implementing the details and that's what I'm writing about here.The goal is to get a 10-20% lead conversion rate. As you might already know, conversion rates typically fall under 1%. An improvement to 5% is already big. Getting … [Read more...] about Lead Generation Case Study: The Promise of 10-20% Conversion Rate
What Is Referral Traffic
Referral traffic is the kind of traffic that comes from other websites. It’s one of the default channel groupings in Google Analytics. Next to organic traffic, it’s probably the next best source of traffic for your website.Want to learn why?Before diving right in, make sure you setup your Google Analytics account properly. While it’s one … [Read more...] about What Is Referral Traffic