Digital marketing is a relatively fast-paced industry. It’s continuously changing. Strategies and tactics that have worked 3-5 years ago will most likely not work today. But there are ways to make sure everything you do today won’t go to waste tomorrow—focus on your customers. Unfortunately, that’s not what most marketers are doing. They … [Read more...] about 4 Reasons Why Marketers Continue Implementing Ineffective Strategies
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5 Strategies to Grow Your Email List
Email is the most effective marketing channel and most preferred medium of business communication. This is why it’s imperative that your organization is collecting email addresses if you want to grow and succeed. Let’s face it—compared to social media sites like Facebook, Instagram, or YouTube, email seems old, antiquated, and irrelevant. … [Read more...] about 5 Strategies to Grow Your Email List
Strategy for Growth: Become a Company Customers Want to Do Business With, Not Because They Have To
I recently bought a 21-inch monitor online for my home office. I was so excited when I received the unit. But something was wrong. And that’s why I’m writing about it here. There was nothing wrong with the monitor and how it looks like. No dead pixels, no dents. The power supply is working. HDMI connection is displaying properly. The problem … [Read more...] about Strategy for Growth: Become a Company Customers Want to Do Business With, Not Because They Have To
Controlling Your Costs Is a Wrong Mindset to Use
Control your costs. Manage your expenses. Reduce spending. Lower overhead These are phrases, or variations of it, that everyone has heard before at one point in their corporate career. However, if there’s one thing about expenses that people often don’t realize is that you can’t control or manage them. You can only cut them. That might … [Read more...] about Controlling Your Costs Is a Wrong Mindset to Use
5 Google Analytics Settings for Accurate Data and Reporting
Google Analytics (GA) is a very powerful analytics tool that can help you grow your business. It allows you to track your website traffic, as well as integrate with eCommerce purchases. GA allows you to analyze your users’ interaction on your website, tell you which pages are driving traffic, and let you see which channels are generating more … [Read more...] about 5 Google Analytics Settings for Accurate Data and Reporting
What Are UTM Tags and How to Use Them Effectively (+Examples)
UTM tags are a string of text added to a website URL that gives you the ability to track your website traffic and where it’s coming from exactly. It’s also known as UTM tags, UTM parameters, or simply UTM. In this article, I’ll discuss the main use of UTM tags, the benefits and downsides of using it. I’ll also tackle how to create them, and … [Read more...] about What Are UTM Tags and How to Use Them Effectively (+Examples)