Direct traffic is one of the default channel groupings in Google Analytics. It’s the kind of traffic that comes from people directly typing or entering your website’s URL on their browsers. It is also the catchall or fall-back channel in Google Analytics.I’ll elaborate on this below, but first, let’s go through the technical definition of a … [Read more...] about Direct Traffic: A Sign of Brand Awareness (+5 Warnings to Heed)
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7 Lessons from 7 Years of Bullet Journalling
Bullet journals have risen to popularity in the last few years. After discovering this wonderful note-taking system, I never looked back. Despite being an advocate of automation tools, I find myself going back to my bullet journal no matter how many apps I tried. All studies point that writing things down help you remember things … [Read more...] about 7 Lessons from 7 Years of Bullet Journalling
Create Your Own Business Playbook: Build Systems and Processes That Work
Every successful company has its own business playbook. Every single one of them. So, why don’t you have one?Taken from sports, a playbook is a set of instructions that you execute for every imaginable scenario. If the opposing team runs a blitz, here’s what you do. If they go on a full court defense, here’s a play to counter it.If this … [Read more...] about Create Your Own Business Playbook: Build Systems and Processes That Work
Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead
Humans love to compete. This desire to win is so strong that our history is filled with examples:Cain and Abel Countless Wars OlympicsToday, this competition is still rampant. Countries, businesses, and individuals all compete with each other to win a prize whether that’s recognition or land or profits.In the business context, … [Read more...] about Want to Make Your Competition Irrelevant? Stop Competing and Do This Instead
Lousy Implementation Trumps Perfect Planning Anytime
Would you rather plan or do?I once worked with another digital marketing consultant for the same client. He was in-charge of crafting the strategy and plans for everything—from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and scheduling activities.All that time was … [Read more...] about Lousy Implementation Trumps Perfect Planning Anytime
The Number 1 Mistake People Venturing into Business Make
What do you think is the number one mistake entrepreneurs make?I'll get to that in a bit. But first, let me tell you about a friend of mine of started a business during the pandemic after the lockdowns started. After doing some initial research, Mark realized there was a “need” in an industry he’s familiar with. He decided to get a domain, … [Read more...] about The Number 1 Mistake People Venturing into Business Make