What Is Remarketing

Remarketing is a marketing tactic that targets people who have previously engaged with your organization. The most popular medium of remarketing is through ads. But it can also be done through email and messaging/chat bots. How Remarketing Works Have you ever browsed websites like Lazada or Galleon or MNLGrowkits then went back to Facebook only […]

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What Is Organic Traffic

Organic traffic is a source of traffic that comes from search engines like Google and Bing. It is one of the default sources of traffic your website gets. If you’re not familiar, below is a list of the default channel groupings as recorded by Google Analytics: Organic Direct Referral Social Paid Email Others Where does […]

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Email Marketing Isn’t Limited to Newsletters

There is more to email marketing than newsletters. If this is the first time you’re hearing this, then great. You can easily make changes to your email marketing strategy. There are 12 different types of emails you can send as a marketer. A newsletter is only one of them. So, if this is all you […]

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What Is Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. In other words, it allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. […]

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What Is an Email List

An email list is a database containing information about your prospects and customers like name, email addresses, and phone numbers. Originally, an email list is simply that — a list of email addresses you send mass email to. But now, they have evolved into a complete database that contains all interactions with your organization — […]

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3 Simple Email Marketing Tactics You Can Implement Today

Email marketing is here to stay. We’ve already established that in the latest email marketing statistics. Since I published that article a couple of weeks ago, it is now probably at the 90th percentile in terms of traffic. (Yey!) This is a follow up to that article. Here, you’ll learn 3 simple email marketing tactics […]

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