What Is a Call-to-Action

A call-to-action (CTA) in digital marketing is a piece of content designed to prompt an immediate response to the viewer, reader, or listener. Usually, CTAs are a string of words that influence people to do something. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend […]

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What Is a Marketing Offer

A marketing offer is any content of significant value that people are willing to exchange their contact information for. Other marketers call this a lead magnet or trip wires. The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books. A marketing offer that is […]

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3 Common Problems in Digital Marketing

Every industry has its own problems and constraints. In this post, I’ll be tackling the most common problems in digital marketing. While these two terms have different meanings, a lot of marketers use the two interchangeably. They are either confused about their meanings or don’t know which is a problem and which is a constraint. So, […]

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What Is a Thank You Page

A Thank You Page is a page on your website that your visitor can access a certain marketing offer and/or tell them what to expect next. In most cases, this is also the part where conversion tracking is placed. Here’s an image that you’re probably familiar with. Let me explain the 5 parts briefly: Generic […]

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